AI Visibility Diagnosis Report
美团
Keyword: 外卖平台 | Competitor: 饿了吗
59
AI Visibility Score
(0–100)
33
Discovery Score
Found even when users don't know you?
100
Brand Score
How AI describes you — sentiment-weighted
"美团's AI visibility in '外卖平台' is Fair, with a significant gap in 'Discovery' scenarios"
Report Date: 2026-04-14 · Query Scenarios: 4 · Sources: GPT / Claude / Kimi + Tavily · Score variance ±10 is normal
📐 How is this scored?
Score Formula
Score = Discovery × 60% + Brand × 40%
Discovery 60%
Hit rate when users have no prior knowledge of your brand — can AI find you cold?
Brand 40%
Sentiment-weighted hit rate when users ask about you. Positive×1 / Neutral×0.5 / Negative×0.
Rank Penalty
If avg mention rank > 3 → −5 pts. Rank #1 means owning the AI narrative.
Score range 0–100. Industry average ~40–55. Variance of ±10 is normal.
30-SECOND SUMMARY
⚠ Discovery Rate: 33/100 — Nearly invisible in recommendation scenarios
When users ask "which is best?", AI doesn't recommend you. AI knows you exist — it just picks others.
美团 has notable gaps — 2 scenarios where AI never mentions you.
59
AI Score
-12 below industry avg
2
AI Blind Spots
2/4 scenarios absent
「我如何在线订外卖？…」
2
AI Consensus
2/4 agreed by all LLMs
「美团提供哪些服务？…」
T0 · BASELINE AWARENESS PROBE
AI First Impression of 美团
Before designing any query, we asked 1 AI: "Do you know what 美团 is?"
This is the brand's awareness baseline in the AI world — the foundation for all subsequent scenario probes.
1/1
LLMs That Know Brand
Initial Scan
High
Overall Awareness Level
T0 Summary: 1 out of 1 tested AI model recognizes 美团 — strong baseline awareness.
EN: 美团 (Meituan) is a Chinese technology company that provides a platform for various services, including food delivery, hotel and travel booking, and local services. It connects consu...
ZH: 美团是一家中国的综合性服务平台，主要提供外卖、酒店预订、旅游、电影票务等服务。它通过移动应用和网站连接消费者与商家，旨在提升用户的生活便利性。
EXECUTIVE SUMMARY
Executive Summary
3 Key Findings
- In 16 query scenarios, 美团 appeared in 50% — above industry average
- EN LLMs (GPT/Claude) hit rate 50%, Non-EN LLMs (Kimi/DeepSeek) hit rate 0% — significant cross-language gap detected
2 Urgent Actions
P0 This Month
Publish Long-form comparison on Zhihu/Reddit to get 美团 cited for '我如何在线订外卖？' queries
AI currently doesn't recommend 美团 when users ask '我如何在线订外卖？'. Zhihu/Reddit long-...
P0 This Month
Publish Structured FAQ on Official FAQ page to get 美团 cited for '有哪些好的外卖平台？' queries
AI currently doesn't recommend 美团 when users ask '有哪些好的外卖平台？'. FAQ pages are dir...
THE FUNNEL
AI Cognitive Funnel
Three layers from awareness to recommendation to depth — revealing 美团's real AI cognitive path.
AI knows 美团, but won't proactively recommend you
Your brand is recognized, but underperforms in cold-discovery scenarios. Strengthen proactive exposure in high-frequency query contexts.
Awareness
Basic brand recognition across AI models
50
Recommendation Rate
Probability AI recommends you to cold-discovery users
33
Brand Depth
Sentiment-weighted accuracy of AI's brand descriptions
100
View per-scenario LLM coverage ▾
🔴 Blind Spot
「我如何在线订外卖？」
GPT — Claude —
此场景 AI 未提及品牌
🔴 Blind Spot
「有哪些好的外卖平台？」
GPT — Claude —
此场景 AI 未提及品牌
✅ Consensus
「美团提供哪些服务？」
GPT ✓ Claude ✓
GPT
Meituan is a comprehensive platform primarily based in China that offers a wide…
Claude
Meituan (美团) is one of China's largest tech platforms, offering a comprehensive…
COMPETITIVE BENCHMARKING
Competitive Benchmarking
AI visibility comparison vs 饿了吗.
Neither brand was proactively mentioned in generic discovery queries — this is the core GEO battleground.
0
Your Brand
Discovery Hit Rate
0/2 scenarios
vs
0
饿了吗
Discovery Hit Rate
0/2 scenarios
Compare by query type ▾
| Query Type | You | 饿了吗 |
|---|
| Discovery | ✗ 0%(0/1) | ✗ 0%(0/1) |
| scenario | ✗ 0%(0/1) | ✗ 0%(0/1) |
View competitor per-scenario AI quotes ▾
| Scenario | You | 饿了吗 |
|---|
Discovery 有哪些好的外卖平台？ | - | ✗ |
scenario 我如何在线订外卖？ | - | ✗ |
ATTRIBUTION
Where Does Your AI Exposure Come From?
The authoritative sources AI cites when generating answers determine your exposure probability. Coverage distribution shown below.
35%
Authority-Weighted Coverage
美团 has moderate authoritative source coverage. Focus on placing content in high-authority media.
Citation Source Distribution
apps.apple.com
3 citations
www.youtube.com
2 citations
cloudkitchens.com
1 citations
homebusinessmag.com
1 citations
pos.toasttab.com
1 citations
i.waimai.meituan.com
1 citations
COMBAT PLAN
Combat Plan
For each AI blind spot scenario — what to publish, where to publish it, and when to expect results.
Scenario: "我如何在线订外卖？"
P0 Act Now
⏱ This month
Publish Long-form comparison on Zhihu/Reddit to get 美团 cited for '我如何在线订外卖？' queries
AI currently doesn't recommend 美团 when users ask '我如何在线订外卖？'. Zhihu/Reddit long-form answers appear in AI citations within 2–4 weeks; 'A vs B' framing gets cited 3x more. Suggested title: '美团 vs Top Competitors: Complete 外卖平台 Comparison (2024)' — include data tables and user metrics so AI can quote specific numbers. Expected AI indexing: 3-4 weeks.
Scenario: "有哪些好的外卖平台？"
P0 Act Now
⏱ This month
Publish Structured FAQ on Official FAQ page to get…
APPENDIX
Appendix · Raw Query Log
Methodology: 8 standard query types + Autosuggest long-tail expansion, tested on GPT-4o-mini / Claude Sonnet / Kimi, results parsed by GPT-4o-mini
| Scenario | Query | Mentioned | Sentiment |
|---|
| Discovery |
What are the best food delivery platforms?... |
✗ |
Not Mentioned |
| scenario |
How can I order food online?... |
✗ |
Not Mentioned |
| brand_aware |
What is Meituan?... |
✓ |
Positive |
| brand_depth |
What services does Meituan provide?... |
✓ |
Positive |
⚓ Anchor AI Visibility System · Recommended monthly re-scan · Generated in —
PROPAGATION ENGINE · METHODOLOGY
Propagation Engine — Methodology
⚙ Sandtown Social Simulation Engine
Modeled on a high-compression, high-density urban environment — extreme population density, intense social pressure, and rapid information velocity. Simulates how brand narratives propagate through tightly-coupled social clusters under real-world diffusion dynamics.
📐 Four-Step Process
01
Multi-Model AI Probe
Parallel Q&A across GPT · Claude · Kimi · DeepSeek to capture real brand perception in each AI system
02
Narrative Signal Extraction
Extract dominant narrative, core tags, and sentiment tone from probe results — identifying the "story version" being spread in the AI world
03
Group Signal Mapping
Map narrative signals to 27 social behavior clusters, computing activation intensity based on each group's information diffusion tendency
04
Propagation Wave Forecast
Simulate information diffusion using an urban social network model, outputting T+1 to T+8+ propagation timeline predictions
⚠ Data Notice: Propagation results are estimates based on industry knowledge, behavioral models, and AI probe data — not real-time market data or actual user statistics. Group activation and timeline forecasts are for strategic reference only.
🏙️
Sandtown Propagation Simulation · Pro
Upgrade to Pro to unlock simulation across 100 virtual citizens —
Who receives the signal first? Who amplifies it? Which groups push back?
Full-chain propagation from narrative to diffusion.
Upgrade to Pro → Unlock Simulation