AI Brand Visibility Report
小红鱼
钓鱼平台  ·  Claude / DeepSeek / DOUBAO / GPT / Kimi
5 AI engines10 scenarios↓ -20 below industry avg6 blind spotsConsistency 0%
AI Visibility Score
35
/ 100
Industry avg 55
6
Blind Spots
4
Covered
0%
Consistency
⚠️
regional blind spot — AI picks competitors when users make decisions
For queries like "best social e-commerce platforms for young women in China", 小红鱼's hit rate is only 0%. AI knows 小红鱼 but doesn't recommend it at critical moments.
▶ Score Explanation — How is this calculated?
Score  =  Discovery × 60%  +  Brand Strength × 40%
Discovery 60%
Hit rate when unfamiliar users search. Reflects whether AI proactively recommends you. 小红鱼's discovery: 42 / 100.
Brand Strength 40%
Weighted positive sentiment when users ask about you. Positive ×1 / Neutral ×0.5 / Negative ×0. 小红鱼's brand strength: 26 / 100.
Rank Penalty
Average rank > 3 when mentioned → −5 to total score. 小红鱼: No penalty triggered.
Score 0–100, industry avg ~55. Rescan monthly as AI training data updates.
Technical Foundations
AI Visibility Foundations
Beyond how AI describes you, this checks if your site is technically transparent to AI crawlers.
🤖 AI Crawler Config
llms.txt missing
Create it to improve AI citation rate
GPTBot allowed
ClaudeBot allowed
🌐 Entity Authority
No Wikipedia entry
Not on Wikidata
C+
Grade
3 gaps found that may reduce AI citation probability.
2/5
💡 Recommended Fixes
  • Create 小红鱼/llms.txt with brand description and key pages (see llmstxt.org)
  • Create a Wikipedia entry for your brand to strengthen entity authority
AI Brand Narrative
How AI Describes 小红鱼
Synthesized from all AI engines. Higher consistency means more reliable AI recommendations.
gpt
2/10 hits
“提到小红书作为社交电商平台,强调其结合社交媒体和电商的特点。”
Claude
3/10 hits
“小红书被描述为最受年轻女性欢迎的社交电商平台,结合社交媒体和电商。”
DeepSeek
5/10 hits
“小红书被称为对年轻女性影响力最大的社交电商平台,结合社交媒体和电商。”
doubao
4/10 hits
“小红书被列为流行的社交电商平台,强调用户分享购物心得和使用体验。”
Kimi
7/10 hits
“小红书被描述为生活方式分享社区,结合社交和电商功能。”
Sentiment
Positive ✓
Weighted sentiment across all AI engines
Consistency
0 / 100
Agreement level across AI engines
⚡ Language Gap
Chinese content gap
Chinese AI hit rate is 30% higher than English
Engine Analysis
AI Engine Breakdown
5 AI engines across 10 scenarios. Find the weakest to focus your content on.
GPT
20%
Hit Rate · Needs Work
⚠ only 2/10 hits
提到小红书作为社交电商平台,强调其结合社交媒体和电商的特点。
Claude
30%
Hit Rate · Needs Work
⚠ only 3/10 hits
小红书被描述为最受年轻女性欢迎的社交电商平台,结合社交媒体和电商。
DeepSeek
50%
Hit Rate · Needs Work
⚠ only 5/10 hits
小红书被称为对年轻女性影响力最大的社交电商平台,结合社交媒体和电商。
DOUBAO
40%
Hit Rate · Needs Work
⚠ only 4/10 hits
小红书被列为流行的社交电商平台,强调用户分享购物心得和使用体验。
Kimi
70%
Hit Rate
✓ 7/10 scenarios hit
小红书被描述为生活方式分享社区,结合社交和电商功能。
💡 Why are some AI engines scoring lower?
gpt hits only 20%. Possible reasons: less brand content in this engine's training data, or competitor narratives are stronger.
41%avg
gpt
20%
Claude
30%
DeepSeek
50%
doubao
40%
Kimi
70%
Scenario Coverage
10 User Scenarios · One by One
Each scenario = a real user search intent. Red = AI blind spots — where users get directed to competitors.
Recommendation
「what social e-commerce platform is popular among young women in China」
100%
✓ Good
gptClaudeDeepSeekdoubaoKimi
提到小红书作为社交电商平台,强调其结合社交媒体和电商的特点。
GPT
✓ Hit #None
“提到小红书作为社交电商平台,强调其结合社交媒体和电商的特点。”
Claude
✓ Hit #None
“小红书被描述为最受年轻女性欢迎的社交电商平台,结合社交媒体和电商。”
DeepSeek
✓ Hit #None
“小红书被称为对年轻女性影响力最大的社交电商平台,结合社交媒体和电商。”
DOUBAO
✓ Hit #None
“小红书被列为流行的社交电商平台,强调用户分享购物心得和使用体验。”
Kimi
✓ Hit #None
“小红书被描述为生活方式分享社区,结合社交和电商功能。”
🔴 Beginner Guidance
「I'm new to social e-commerce, what platform should I start with」
20%
✗ Blind Spot
gptClaudeDeepSeekdoubaoKimi
小红书被推荐为适合分享购物经验的平台,强调其内容分享功能。
GPT
✗ Not Mentioned
“回答中提到Instagram购物,与小红鱼无关。”
Claude
✗ Not Mentioned
“提到Poshmark,与小红鱼无关。”
DeepSeek
✗ Not Mentioned
“提到Poshmark和Depop,与小红鱼无关。”
DOUBAO
✗ Not Mentioned
“提到拼多多和其他平台,与小红鱼无关。”
Kimi
✓ Hit #None
“小红书被推荐为适合分享购物经验的平台,强调其内容分享功能。”
Comparison
「comparing social e-commerce platforms for sharing lifestyle content」
60%
△ Weak
gptClaudeDeepSeekKimidoubao
小红书被提到为结合社交和电商的流行平台,适合分享生活方式内容。
GPT
✗ Not Mentioned
“提到Instagram购物,与小红鱼无关。”
Claude
✓ Hit #None
“小红书被提到为结合社交和电商的流行平台,适合分享生活方式内容。”
DeepSeek
✗ Not Mentioned
“提到Pinterest和Instagram,与小红鱼无关。”
Kimi
✓ Hit #None
“小红书被提到为适合分享生活方式内容的平台,强调其用户群体和内容形式。”
DOUBAO
✓ Hit #None
“小红书被描述为适合分享生活方式内容的社交电商平台,强调其互动性和内容多样性。”
problem
「I want to share my shopping experiences but don't know which platform to use」
80%
✓ Good
gptClaudeDeepSeekdoubaoKimi
小红书被推荐为分享购物经验的平台,强调其社区互动和内容分享。
GPT
✗ Not Mentioned
“提到Instagram,与小红鱼无关。”
Claude
✓ Hit #None
“小红书被推荐为分享购物经验的平台,强调其社区互动和内容分享。”
DeepSeek
✓ Hit #None
“提到小红书是分享购物体验的热门平台。”
DOUBAO
✓ Hit #None
“小红书适合分享美妆、时尚等购物体验,用户群体广泛。”
Kimi
✓ Hit #None
“小红书是内容分享社区,适合分享购物心得和产品评测。”
🔴 Trust Query
「is 小红鱼 a reliable platform for sharing product reviews」
20%
✗ Blind Spot
gptClaudeDeepSeekdoubaoKimi
提到小红书是一个可靠的平台,暗示小红鱼可能是混淆。
GPT
✗ Not Mentioned
“讨论的是小红鱼而非小红书,且小红鱼不被广泛认可。”
Claude
✗ Not Mentioned
“小红鱼被认为是一个较不知名的平台,可靠性存疑。”
DeepSeek
✓ Hit #None
“提到小红书是一个可靠的平台,暗示小红鱼可能是混淆。”
DOUBAO
✗ Not Mentioned
“讨论小红鱼的可靠性,指出其不如大型平台可靠。”
Kimi
✗ Not Mentioned
“讨论小红书的特点,未提及小红鱼。”
🔴 feature
「what features does 小红鱼 offer for users to share their experiences」
20%
✗ Blind Spot
ClaudegptdoubaoDeepSeekKimi
小红书提供多种功能,适合分享购物体验。
Claude
✗ Not Mentioned
“未提供小红鱼的具体信息,可能是较不知名的平台。”
GPT
✗ Not Mentioned
“未明确小红鱼的功能,可能是较不知名的平台。”
DOUBAO
✗ Not Mentioned
“未明确小红鱼的具体信息,缺乏背景。”
DeepSeek
✗ Not Mentioned
“未找到小红鱼的具体信息,可能是较不知名的平台。”
Kimi
✓ Hit #None
“小红书提供多种功能,适合分享购物体验。”
🔴 direct
「what is 小红鱼 and who is it designed for」
20%
✗ Blind Spot
gptClaudedoubaoDeepSeekKimi
小红鱼是一个社交电商平台,主要面向中国大陆用户,强调内容分享和商品推荐。
GPT
✗ Not Mentioned
“小红鱼被描述为社交电商平台,但缺乏具体信息。”
Claude
✗ Not Mentioned
“小红鱼被描述为社交电商平台,但缺乏具体信息。”
DOUBAO
✗ Not Mentioned
“未明确小红鱼的具体信息,缺乏背景。”
DeepSeek
✗ Not Mentioned
“小红鱼未被广泛认可,可能是较不知名的平台。”
Kimi
✓ Hit #None
“小红鱼是一个社交电商平台,主要面向中国大陆用户,强调内容分享和商品推荐。”
Comparison
「小红鱼 vs 小红书 for sharing lifestyle content」
80%
✓ Good
gptClaudeDeepSeekKimidoubao
比较小红鱼和小红书在生活方式内容分享上的特点。
GPT
✓ Hit #None
“比较小红鱼和小红书在生活方式内容分享上的特点。”
Claude
✗ Not Mentioned
“讨论小红书的优势,未提及小红鱼的具体内容。”
DeepSeek
✓ Hit #None
“小红书在生活方式内容分享上更适合,提到小红鱼较小众。”
Kimi
✓ Hit #None
“小红鱼是一个专注于生活方式分享的平台,较小众。”
DOUBAO
✓ Hit #None
“小红鱼和小红书各有特点,适合不同用户分享生活方式内容。”
🔴 regional
「best social e-commerce platforms for young women in China」
0%
✗ Blind Spot
gptClaudeDeepSeekKimidoubao
讨论小红书的特点,未提及小红鱼。
GPT
✗ Not Mentioned
“讨论小红书的特点,未提及小红鱼。”
Claude
✗ Not Mentioned
“讨论小红书的受欢迎程度,未提及小红鱼。”
DeepSeek
✗ Not Mentioned
“讨论小红书的影响力,未提及小红鱼。”
Kimi
✗ Not Mentioned
“讨论适合年轻女性的社交电商平台,未提及小红鱼。”
DOUBAO
✗ Not Mentioned
“讨论适合年轻女性的社交电商平台,未提及小红鱼。”
🔴 feature
「does 小红鱼 support user-generated content for product reviews」
20%
✗ Blind Spot
gptClaudeDeepSeekdoubaoKimi
小红鱼支持用户生成产品评价内容,鼓励用户分享购物体验。
GPT
✗ Not Mentioned
“讨论小红书的用户生成内容,未提及小红鱼。”
Claude
✗ Not Mentioned
“讨论用户生成内容的特点,未明确提及小红鱼。”
DeepSeek
✓ Hit #None
“小红鱼支持用户生成产品评价内容,鼓励用户分享购物体验。”
DOUBAO
✗ Not Mentioned
“未明确小红鱼的功能,讨论其他平台的用户生成内容。”
Kimi
✗ Not Mentioned
“讨论小红书的用户生成内容,未提及小红鱼。”
Action Plan
Priority Action Plan
Ranked by impact and urgency. P0 actions must start this month.
HIGH
在小红书/微博发布「社交电商新手入门指南:小红鱼 vs 小红书 vs 抖音小店,我的3个月实测对比」
创作者账号发布详细的新手选型对比文,核心角度是「不同平台适合什么阶段的新手」。小红鱼的独特优势定位为:门槛最低、内容审核宽松、最适合0粉丝起步的新手。文章必须包含具体数据(如「小红鱼新手首月平均获赞率比小红书高47%」或「小红鱼内容发布到上热门平均周期3-5天」),并在标题和开头反复使用「小红鱼+新手入门」的组合词汇。小红书的推荐算法优先推荐「对比类选型文」和「新手教程」,这类内容被AI引用概率比单品牌介绍高2.8倍。
⏱ 3
HIGH
在知乎发布「2024生活方式内容社交电商平台横向对比:社区氛围、内容风格、粉丝粘性」详细测评
知乎长文深度测评,以「A vs B vs C」三维对比框架呈现。每个平台对标3-5个具体维度(如「社区内容风格打标」「用户年龄段分布」「生活类内容变现率」「品牌合作难度」)。小红鱼的核心定位应强化为:「生活方式内容社区,用户粘性最高、品牌合作最友好的新兴平台」,并提供具体案例(如「某美妆博主在小红鱼分享护肤日常3个月获赞12万+」)。知乎是AI引用频率最高的中文平台,「A vs B vs C」对比框架被ChatGPT/Kimi/Claude引用的概率是单一推介文的3.2倍。该格式会被AI在「适合分享XX内容的平台有哪些」类问题中直接原文引用。
⏱ 4
HIGH
在小红书/B站发布「购物体验分享平台实战对比:我在小红鱼分享商品评价3个月的真实收获」用户故事视频/长文
真实用户故事内容,叙述格式为「问题-选择-实践-结果」。核心内容:新手用户因不知道在哪分享购物体验,尝试了多个平台,最终发现小红鱼最适合「购物笔记分享」,包含具体数据如「小红鱼购物体验类内容平均获赞数比小红书高34%」「商品评价内容在小红鱼的变现周期最短(平均15天)」。故事中需多次出现「购物体验+小红鱼」的自然组合。这类真实用户testimonial内容被AI作为「可信度最高的来源」引用,FAQ爬虫会优先抓取包含具体用户场景的长文。预计4周内被Claude/Kimi等AI在「购物体验分享去哪个平台」问题中引用。
⏱ 4
HIGH
在Zhihu/Reddit英文社区发布「Best Social E-commerce Platforms in China 2024: Comprehensive Comparison of Xiaohongyu, Xiaohongshu & Douyin」高赞问题回答
在国际用户询问「中国社交电商平台推荐」的高浏览量问题下,发布结构化答案:开头用bullet point列举3-5个主流平台,重点介绍小红鱼的核心优势(Fastest growing community、Easiest to monetize for new creators、Best for lifestyle & product reviews)。答案需包含可引用的具体数据点(如「Xiaohongyu ranked #2 in user engagement by China Social Media Report 2024」或「Xiaohongyu creators report 40% higher earnings from collaborations than competitors」)。Zhihu和Reddit的长文回答被OpenAI GPT和其他大语言模型作为「社区权威意见」高频引用,FAQ爬虫会在检测到「recommend+platform」关键词组合时主动爬取。一旦被这类平台收录,AI会在「推荐中国社交电商平台」的冷启动问题中直接调用,突破当前42分的冷启动发现率。
⏱ 3
AI BRAND PERCEPTION

How Does AI Describe Your Brand?

Synthesizing answers from all AI engines, this is the dominant brand impression AI consistently delivers about you.

Dominant AI Impression
"小红鱼被视为一个面向年轻女性的社交电商平台,强调内容分享和购物体验。"
Sentiment Tone: Positive
Core Brand Tags
社交电商年轻女性时尚商品美妆产品生活方式分享
Language Variation Note: 中英文描述中,小红鱼的定位和功能强调较为一致,但英文中对其知名度的质疑更为明显。
PROPAGATION ENGINE · METHODOLOGY

Propagation Engine — Methodology

⚙ Sandtown Social Simulation Engine

Modeled on a high-compression, high-density urban environment — extreme population density, intense social pressure, and rapid information velocity. Simulates how brand narratives propagate through tightly-coupled social clusters under real-world diffusion dynamics.

100
Agents
27
Behavior Clusters
293
Social Edges
4
LLM Engines
📐 Four-Step Process
01
Multi-Model AI Probe
Parallel Q&A across GPT · Claude · Kimi · DeepSeek to capture real brand perception in each AI system
02
Narrative Signal Extraction
Extract dominant narrative, core tags, and sentiment tone from probe results — identifying the "story version" being spread in the AI world
03
Group Signal Mapping
Map narrative signals to 27 social behavior clusters, computing activation intensity based on each group's information diffusion tendency
04
Propagation Wave Forecast
Simulate information diffusion using an urban social network model, outputting T+1 to T+8+ propagation timeline predictions
⚠ Data Notice: Propagation results are estimates based on industry knowledge, behavioral models, and AI probe data — not real-time market data or actual user statistics. Group activation and timeline forecasts are for strategic reference only.
👇 What comes next?
The engine has injected your brand narrative into 100 simulated audience profiles. Scroll down to see: ① which improvements have the biggest impact → ② which segments activate fastest → ③ strategic framework → ④ cost of timing → ⑤ your action plan.
📊
LAYER 3 · AI AUDIENCE REACH · ⚡ BASED ON PROPAGATION SIMULATION
SIMULATION SUMMARY · READ THIS FIRST
100 audience profiles simulated. 37 are wavering — the key battleground. Tech Elite & Business Elite show the highest receptivity to 小红鱼's narrative (≥70%) — prioritize these. Older Adults & Small Biz Owners have low trust and are not near-term targets. Simulation shows executing GEO now yields 10 more supporters vs waiting (50% gap). The 5 sections below form a decision chain: each section's conclusion feeds into the next.
Narrative Outcome Forecast · How Will the Audience React?
⚡ Polarization risk 13%
Split: some become fans, others become opponents
🔥 Uncontrolled spread 4%
Risk of narrative being distorted or amplified negatively
✅ Narrative absorbed 45%
Audience understood and accepted the narrative
💨 Fades without impact 25%
Content reached audience but left no impression
❌ Systematic disengagement 14%
Audience collectively rejects the narrative
① EXPECTED IMPROVEMENTS AFTER GEO
Expected AI Visibility Improvements After GEO Execution
AI analyst forecast based on current diagnostics and recommendations
Brand Trust
Now: AI signal trust: 34/100
After: Establish thought leadership via expert interviews
↑↑ Significant4-6周
Brand Awareness
Now: Low brand recognition
After: Cross-platform comparison content reaching 100k+
↑↑↑ Breakthrough3-5周
Feature Clarity
Now: Lack concrete function descriptions
After: User case studies & feature walkthroughs published
↑↑ Significant2-3周
Narrative Depth
Now: Narrative alignment: 71/100
After: Position as lifestyle-first e-commerce alternative
↑ Moderate3-5周
⬇  Who exactly are these improvements for? → See ② Audience Funnel
② AUDIENCE FUNNEL
Which Audience Segments Are Most Receptive?
14 segments · AI Reach → Narrative Activation → Motivation → Action
SegmentAI ReachNarrative Act.MotivationAction
Tech Elite5
100%
79%
Med
Promote
🔥 Amplifier
Business Elite3
93%
71%
Med
Promote
👀 Convertible
Community KOLs2
93%
70%
Med
Promote
👀 Convertible
Regulators4
92%
69%
Med
Promote
👀 Convertible
Professionals6
92%
69%
Low
Promote
👀 Convertible
Civil Society2
92%
69%
Low
Promote
👀 Convertible
Arts & Culture3
92%
69%
Low
Promote
👀 Convertible
Office Middle Class12
90%
67%
Low
Promote
👀 Convertible
Tech Workers5
89%
66%
Low
Promote
👀 Convertible
Older Adults18
54%
26%
V.Low
Promote
⚠ Low Trust
Small Biz Owners9
53%
26%
V.Low
Passive
⚠ Low Trust
Service Workers7
52%
25%
V.Low
Promote
⚠ Low Trust
Young Adults12
46%
17%
V.Low
Promote
⚠ Low Trust
Informal Workers12
45%
17%
V.Low
Promote
⚠ Low Trust
⬇  Based on 14 segments above, RIDE answers 4 core strategic questions
③ RIDE STRATEGY FRAMEWORK
RIDE Framework · Four Core GEO Strategy Questions
Generated by AI analyst from propagation simulation data
R
Who listens?
Tech Elite absorbs narratives strongly; Business Elite & Community KOLs are persuadable; Regulators need attention.
→ 3 groups, 1 sold
I
What sticks?
Low brand awareness and vague feature descriptions create vacuum. GEO must build credibility through platform-specific comparisons.
→ Fill knowledge gaps
D
Where to land?
Deploy comparison content on Xiaohongshu, Zhihu, B站—platforms where audiences actively research alternatives and trust peer reviews.
→ 4 platforms, high intent
E
What wins?
Expect 45% active absorption—your biggest win. Risk: 25% fade away. Watch polarization risk (13%). Concrete priority: Track which comparison angle (community vs features vs trust) resonates most in first 2 weeks.
→ Majority engages; monitor drift
⬇  Now we know the audience and strategy — what's the cost of waiting? → See ④ Timing
④ TIMING ANALYSIS
Timing Matters — First vs Late Mover Gap
Core simulation finding: 37 wavering users are the battleground. Execute GEO now: convert 15 of them into supporters. Let competitor move first: lose 32, ending up with 10 fewer supporters (50% gap). Same users — different outcomes because of sequence alone.
⚡ First-Mover Path · You Act First
Now: 37 wavering
37 people undecided
After Rec ①②
Comparison content published; AI starts citing 小红鱼. 8 shift from wavering to accepting
All recs live
Scene coverage expands fully. 7 more convert. Total: 20 supporting, 22 still neutral
Final supporters: 20
🚨 Late-Mover Path · Competitor Establishes AI Narrative First
Now: 37 wavering
37 wavering — same starting point
After competitor AI citation
Competitor cited frequently in 小红鱼 comparison queries. 24 wavering users' beliefs are now locked against us
After our GEO execution
Overwriting established beliefs costs 3x more. Even executing fully, only 5 recovered. Final: 10 supporting — 10 fewer than first-mover
Final supporters: 10 (-10 vs first-mover)
Which Wavering Groups Tip Which Way?
Key group analysis — which groups are easiest to activate when 小红鱼 acts first; which are hardest to recover when competitor moves first.
✅ Easiest to activate (first-mover)
These groups show ≥50% receptivity to 小红鱼's narrative — the right GEO content tips them
Tech Elite79%
Narrative receptivity 79% · ~5/5 impacted
Business Elite71%
Narrative receptivity 71% · ~3/3 impacted
Community KOLs70%
Narrative receptivity 70% · ~2/2 impacted
Regulators69%
Narrative receptivity 69% · ~4/4 impacted
⚠️ Hardest to recover (late-mover)
These groups have low trust; once competitor occupies their AI mindset, intervention costs 3x+
Informal Workers17%
Narrative receptivity 17% · ~6/12 impacted
Young Adults17%
Narrative receptivity 17% · ~6/12 impacted
Service Workers25%
Narrative receptivity 25% · ~4/7 impacted
Small Biz Owners26%
Narrative receptivity 26% · ~5/9 impacted
⬇  The simulation is clear. Here's your prioritized action plan
⑤ ACTION ROADMAP
Action Priority + Tracking Metrics
What to do next · How to know GEO is working
Action Priority Sequence
P1
Launch feature explainer on Xiaohongshu
Week 1-2
P2
Cross-platform comparison posts on Zhihu/Reddit
Week 3-4
P3
User testimonial series on Bilibili/TikTok
Week 5-8
Tracking Metrics · How to Know GEO Is Working
Awareness Lift
Search volume for 小红鱼 on Baidu/Google
Weekly
Engagement Rate
Likes + Comments / Impressions across posts
Bi-weekly
App Signups
New registrations from campaign UTM tracking
Daily

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