design tool · vs Canva · Claude / DeepSeek / GPT / Kimi
4 AI engines10 scenarios↑ +34 above industry avg1 blind spotsConsistency 0%
AI Visibility Score
89
/ 100
↑ +34 vs industry avg
1
Blind Spots
9
Covered
0%
Consistency
⚠️
problem blind spot — AI picks competitors when users make decisions
For queries like "our design team struggles with feedback loops, how can we improve collaboration", Figma's hit rate is only 25%. AI knows Figma but doesn't recommend it at critical moments.
▶ Score Explanation — How is this calculated?
Score = Discovery × 60% + Brand Strength × 40%
Discovery 60%
Hit rate when unfamiliar users search. Reflects whether AI proactively recommends you. Figma's discovery: 83 / 100.
Average rank > 3 when mentioned → −5 to total score. Figma: No penalty triggered.
Score 0–100, industry avg ~55. Rescan monthly as AI training data updates.
Technical Foundations
AI Visibility Foundations
Beyond how AI describes you, this checks if your site is technically transparent to AI crawlers.
🤖 AI Crawler Config
llms.txt missing
Create it to improve AI citation rate
GPTBot allowed
ClaudeBot allowed
🌐 Entity Authority
Wikipedia entry found
Wikidata entity found
B+
Grade
Good foundation — AI crawlers can access your site.
4/5
💡 Recommended Fixes
→Create figma/llms.txt with brand description and key pages (see llmstxt.org)
AI Brand Narrative
How AI Describes Figma
Synthesized from all AI engines. Higher consistency means more reliable AI recommendations.
Kimi
8/10 hits
“Figma allows multiple designers to work on the same file simultaneously.”
gpt
10/10 hits
“Figma allows multiple users to work on the same design file simultaneously.”
Claude
9/10 hits
“Figma is the industry standard for collaborative UI design, allowing real-time collaboration.”
DeepSeek
9/10 hits
“Figma is best for real-time collaboration and design systems.”
Sentiment
Positive ✓
Weighted sentiment across all AI engines
Consistency
0 / 100
Agreement level across AI engines
Language Consistency
Balanced across languages
No significant gap between Chinese and English AI engines.
Engine Analysis
AI Engine Breakdown
4 AI engines across 10 scenarios. Find the weakest to focus your content on.
Kimi
80%
Hit Rate
✓ 8/10 scenarios hit
Figma allows multiple designers to work on the same file simultaneously.
GPT
100%
Hit Rate
✓ 10/10 scenarios hit
Figma allows multiple users to work on the same design file simultaneously.
Claude
90%
Hit Rate
✓ 9/10 scenarios hit
Figma is the industry standard for collaborative UI design, allowing real-time collaboration.
DeepSeek
90%
Hit Rate
✓ 9/10 scenarios hit
Figma is best for real-time collaboration and design systems.
💡 Why are some AI engines scoring lower?
Kimi hits only 80%. Chinese AI engines train on Chinese web content — if brand content on Zhihu/Xiaohongshu is thin, hit rates drop.
Kimi
80%
gpt
100%
Claude
90%
DeepSeek
90%
Scenario Coverage
10 User Scenarios · One by One
Each scenario = a real user search intent. Red = AI blind spots — where users get directed to competitors.
Recommendation
「what tool should a small design team use for collaborative UI design」
100%
✓ Good
KimigptClaudeDeepSeek
Figma allows multiple designers to work on the same file simultaneously.
Kimi
✓ Hit #None
“Figma allows multiple designers to work on the same file simultaneously.”
GPT
✓ Hit #None
“Figma allows multiple users to work on the same design file simultaneously.”
Claude
✓ Hit #None
“Figma is the industry standard for collaborative UI design, allowing real-time collaboration.”
DeepSeek
✓ Hit #None
“Figma is best for real-time collaboration and design systems.”
Beginner Guidance
「I'm a new designer looking for tools to create prototypes, what do you suggest」
75%
✓ Good
KimiClaudegptDeepSeek
Figma is browser-based and excellent for UI/UX design and interactive prototypes.
Kimi
✗ Not Mentioned
“Adobe XD is a user experience design tool.”
Claude
✓ Hit #None
“Figma is browser-based and excellent for UI/UX design and interactive prototypes.”
GPT
✓ Hit #None
“Figma allows multiple users to work on the same project in real-time.”
DeepSeek
✓ Hit #None
“Figma is widely considered the best choice for collaboration and all-in-one design.”
Comparison
「comparing design tools for teams that need real-time collaboration」
100%
✓ Good
gptKimiClaudeDeepSeek
Figma is known for its robust real-time collaboration features.
GPT
✓ Hit #None
“Figma is known for its robust real-time collaboration features.”
Kimi
✓ Hit #None
“Figma allows multiple users to work on the same design simultaneously.”
Claude
✓ Hit #None
“Figma is the current industry leader for collaborative design.”
DeepSeek
✓ Hit #None
“Figma is the benchmark for real-time collaboration.”
🔴 problem
「our design team struggles with feedback loops, how can we improve collaboration」
25%
✗ Blind Spot
gptClaudeKimiDeepSeek
Figma is a cloud-based design tool that allows real-time collaboration.
GPT
✓ Hit #None
“Figma is a cloud-based design tool that allows real-time collaboration.”
Claude
✗ Not Mentioned
“Strategies for improving collaboration and feedback loops.”
Kimi
✗ Not Mentioned
“Strategies for improving collaboration within a design team.”
DeepSeek
✗ Not Mentioned
“Structured approach to tackle collaboration challenges.”
Trust Query
「is Figma reliable for collaborative design projects」
100%
✓ Good
gptKimiClaudeDeepSeek
Figma is regarded as a reliable tool for collaborative design projects.
GPT
✓ Hit #None
“Figma is regarded as a reliable tool for collaborative design projects.”
Kimi
✓ Hit #None
“Figma is recognized as a reliable cloud-based design platform for real-time collaboration.”
Claude
✓ Hit #None
“Figma is extremely reliable and has become the industry standard for collaborative design.”
DeepSeek
✓ Hit #None
“Figma is exceptionally reliable and considered the industry standard for collaborative design projects.”
feature
「what features does Figma offer for UI design」
100%
✓ Good
gptKimiClaudeDeepSeek
Figma offers a range of features for UI design, including real-time collaboration.
GPT
✓ Hit #None
“Figma offers a range of features for UI design, including real-time collaboration.”
Kimi
✓ Hit #None
“Figma provides a comprehensive set of features for UI design, including real-time collaboration.”
Claude
✓ Hit #None
“Figma offers an extensive suite of features specifically tailored for UI design.”
DeepSeek
✓ Hit #None
“Figma is a cloud-based UI/UX design platform built for real-time collaboration.”
direct
「what is Figma and who is it best suited for」
100%
✓ Good
gptClaudeKimiDeepSeek
Figma is a cloud-based design tool for interface design and collaboration.
GPT
✓ Hit #None
“Figma is a cloud-based design tool for interface design and collaboration.”
Claude
✓ Hit #None
“Figma is a cloud-based design and prototyping platform known for real-time collaboration.”
Kimi
✓ Hit #None
“Figma allows users to create and collaborate on UI designs and prototypes.”
DeepSeek
✓ Hit #None
“Figma is a cloud-based design tool known for real-time collaboration in UI/UX design.”
Comparison
「Figma vs Canva for collaborative design projects」
100%
✓ Good
gptKimiClaudeDeepSeek
Figma allows multiple users to work on a design simultaneously, ideal for collaborative projects.
GPT
✓ Hit #None
“Figma allows multiple users to work on a design simultaneously, ideal for collaborative projects.”
Kimi
✓ Hit #None
“Figma allows multiple users to work on a design simultaneously, making it ideal for collaborative projects.”
Claude
✓ Hit #None
“Figma is best for professional UI/UX design with real-time collaboration features.”
DeepSeek
✓ Hit #None
“Figma is a professional interface design tool built for collaboration.”
regional
「best design tools for remote teams in Asia」
100%
✓ Good
gptKimiClaudeDeepSeek
Figma is highlighted as a cloud-based design tool for collaborative work.
GPT
✓ Hit #None
“Figma is highlighted as a cloud-based design tool for collaborative work.”
Kimi
✓ Hit #None
“Figma is mentioned as a reliable cloud-based design tool for remote teams.”
Claude
✓ Hit #None
“Figma is noted as the leading choice for remote design collaboration.”
DeepSeek
✓ Hit #None
“Figma is recommended for real-time visual collaboration for remote teams.”
feature
「does Figma support real-time collaboration features」
100%
✓ Good
gptKimiClaudeDeepSeek
Figma supports real-time collaboration, making it popular among design teams.
GPT
✓ Hit #None
“Figma supports real-time collaboration, making it popular among design teams.”
Kimi
✓ Hit #None
“Figma allows multiple users to edit design files simultaneously.”
Claude
✓ Hit #None
“Figma's real-time collaboration features are a major selling point.”
DeepSeek
✓ Hit #None
“Figma supports robust real-time collaboration as a core strength.”
Competitive Landscape
Figma vs Canva
AI visibility comparison per scenario. Expand each row to see exactly what each AI said about both brands.
FIGMA · YOU
89
AI Visibility Score
↑ +34 above industry avg
VS
CANVA
12
AI Visibility Score (est.)
Scene Gap · Expand to see AI responses
Recommendation
You
100%
Ca
0%
+100%
Claude
Figma
✓ Hit #None
“Figma is the industry standard for collaborative UI design, allowing real-time collaboration.”
Canva
✗ Miss
“讨论了 Figma 作为协作 UI 设计工具”
DeepSeek
Figma
✓ Hit #None
“Figma is best for real-time collaboration and design systems.”
Canva
✗ Miss
“讨论了 Figma 作为协作 UI 设计工具”
GPT
Figma
✓ Hit #None
“Figma allows multiple users to work on the same design file simultaneously.”
Canva
✗ Miss
“讨论了 Figma 作为协作 UI 设计工具”
Kimi
Figma
✓ Hit #None
“Figma allows multiple designers to work on the same file simultaneously.”
Canva
✗ Miss
“讨论了 Figma 作为协作 UI 设计工具”
Beginner
You
75%
Ca
0%
+75%
Claude
Figma
✓ Hit #None
“Figma is browser-based and excellent for UI/UX design and interactive prototypes.”
Canva
✗ Miss
“讨论了 Figma 作为原型设计工具”
DeepSeek
Figma
✓ Hit #None
“Figma is widely considered the best choice for collaboration and all-in-one design.”
Canva
✗ Miss
“讨论了多种原型设计工具”
GPT
Figma
✓ Hit #None
“Figma allows multiple users to work on the same project in real-time.”
Canva
✗ Miss
“讨论了 Figma 作为原型设计工具”
Kimi
Figma
✗ Miss
“Adobe XD is a user experience design tool.”
Canva
✗ Miss
“讨论了 Adobe XD 作为原型设计工具”
Comparison
You
100%
Ca
100%
+0%
Claude
Figma
✓ Hit #None
“Figma is best for professional UI/UX design with real-time collaboration features.”
Canva
✓ Hit #None
“回答比较了 Figma 和 Canva 的协作设计项目特点。”
DeepSeek
Figma
✓ Hit #None
“Figma is a professional interface design tool built for collaboration.”
Canva
✓ Hit #None
“回答比较了 Figma 和 Canva 的协作设计项目特点。”
GPT
Figma
✓ Hit #None
“Figma allows multiple users to work on a design simultaneously, ideal for collaborative projects.”
Canva
✓ Hit #None
“回答比较了 Figma 和 Canva 的协作设计项目特点。”
Kimi
Figma
✓ Hit #None
“Figma allows multiple users to work on a design simultaneously, making it ideal for collaborative projects.”
Canva
✓ Hit #None
“回答比较了 Figma 和 Canva 的协作设计项目特点。”
problem
You
25%
Ca
25%
+0%
Claude
Figma
✗ Miss
“Strategies for improving collaboration and feedback loops.”
Canva
✓ Hit #None
“提到 Figma 用于集中反馈”
DeepSeek
Figma
✗ Miss
“Structured approach to tackle collaboration challenges.”
Canva
✗ Miss
“讨论了设计团队的反馈循环”
GPT
Figma
✓ Hit #None
“Figma is a cloud-based design tool that allows real-time collaboration.”
Canva
✗ Miss
“讨论了设计团队的反馈循环”
Kimi
Figma
✗ Miss
“Strategies for improving collaboration within a design team.”
Canva
✗ Miss
“讨论了设计团队的反馈循环”
Trust
You
100%
Ca
0%
+100%
Claude
Figma
✓ Hit #None
“Figma is extremely reliable and has become the industry standard for collaborative design.”
Canva
✗ Miss
“讨论了 Figma 作为协作设计工具”
DeepSeek
Figma
✓ Hit #None
“Figma is exceptionally reliable and considered the industry standard for collaborative design projects.”
Canva
✗ Miss
“讨论了 Figma 作为协作设计工具”
GPT
Figma
✓ Hit #None
“Figma is regarded as a reliable tool for collaborative design projects.”
Canva
✗ Miss
“讨论了 Figma 作为协作设计工具”
Kimi
Figma
✓ Hit #None
“Figma is recognized as a reliable cloud-based design platform for real-time collaboration.”
Canva
✗ Miss
“讨论了 Figma 作为协作设计工具”
feature
You
100%
Ca
0%
+100%
Claude
Figma
✓ Hit #None
“Figma's real-time collaboration features are a major selling point.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
DeepSeek
Figma
✓ Hit #None
“Figma supports robust real-time collaboration as a core strength.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
GPT
Figma
✓ Hit #None
“Figma supports real-time collaboration, making it popular among design teams.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
Kimi
Figma
✓ Hit #None
“Figma allows multiple users to edit design files simultaneously.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
direct
You
100%
Ca
0%
+100%
Claude
Figma
✓ Hit #None
“Figma is a cloud-based design and prototyping platform known for real-time collaboration.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
DeepSeek
Figma
✓ Hit #None
“Figma is a cloud-based design tool known for real-time collaboration in UI/UX design.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
GPT
Figma
✓ Hit #None
“Figma is a cloud-based design tool for interface design and collaboration.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
Kimi
Figma
✓ Hit #None
“Figma allows users to create and collaborate on UI designs and prototypes.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
regional
You
100%
Ca
0%
+100%
Claude
Figma
✓ Hit #None
“Figma is noted as the leading choice for remote design collaboration.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
DeepSeek
Figma
✓ Hit #None
“Figma is recommended for real-time visual collaboration for remote teams.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
GPT
Figma
✓ Hit #None
“Figma is highlighted as a cloud-based design tool for collaborative work.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
Kimi
Figma
✓ Hit #None
“Figma is mentioned as a reliable cloud-based design tool for remote teams.”
Canva
✗ Miss
“回答讨论了 Figma 的功能，没有提到 Canva。”
Action Plan
Priority Action Plan
Ranked by impact and urgency. P0 actions must start this month.
HIGH
在小红书发布「Figma vs Canva：UI设计师选型指南」对比文，强化Figma在专业UI设计中的定位差异
创建小红书长文笔记，标题为「Figma vs Canva对比：为什么UI设计师都选Figma」，核心内容：①Figma的组件库系统 vs Canva模板库的功能对标，用「Figma支持无限嵌套组件，Canva仅提供预设模板」这类具体差异点 ②在「小型设计团队用什么工具进行协作的UI设计」搜索中，AI目前只给出功能描述，缺少明确推荐语境。小红书对标签内容的AI爬取频率最高，且「对比文」格式被AI引用概率是普通介绍的3倍 ③预计2-3周内在相关AI问题回答中被引用为推荐依据。
Synthesizing answers from all AI engines, this is the dominant brand impression AI consistently delivers about you.
Dominant AI Impression
"Figma 是一个支持实时协作的云端设计工具，广泛应用于 UI/UX 设计。"
Sentiment Tone:Positive
Core Brand Tags
实时协作云端设计工具UI/UX 设计设计系统多用户协作
Language Variation Note: 中英文描述基本一致，均强调实时协作和云端特性。
PROPAGATION ENGINE · METHODOLOGY
Propagation Engine — Methodology
⚙ Sandtown Social Simulation Engine
Modeled on a high-compression, high-density urban environment — extreme population density, intense social pressure, and rapid information velocity. Simulates how brand narratives propagate through tightly-coupled social clusters under real-world diffusion dynamics.
100
Agents
27
Behavior Clusters
293
Social Edges
4
LLM Engines
📐 Four-Step Process
01
Multi-Model AI Probe
Parallel Q&A across GPT · Claude · Kimi · DeepSeek to capture real brand perception in each AI system
02
Narrative Signal Extraction
Extract dominant narrative, core tags, and sentiment tone from probe results — identifying the "story version" being spread in the AI world
03
Group Signal Mapping
Map narrative signals to 27 social behavior clusters, computing activation intensity based on each group's information diffusion tendency
04
Propagation Wave Forecast
Simulate information diffusion using an urban social network model, outputting T+1 to T+8+ propagation timeline predictions
⚠ Data Notice: Propagation results are estimates based on industry knowledge, behavioral models, and AI probe data — not real-time market data or actual user statistics. Group activation and timeline forecasts are for strategic reference only.
👇 What comes next?
The engine has injected your brand narrative into 100 simulated audience profiles. Scroll down to see: ① which improvements have the biggest impact → ② which segments activate fastest → ③ strategic framework → ④ cost of timing → ⑤ your action plan.
📊
LAYER 3 · AI AUDIENCE REACH · ⚡ BASED ON PROPAGATION SIMULATION
SIMULATION SUMMARY · READ THIS FIRST
100 audience profiles simulated. 28 are wavering — the key battleground. Business Elite & Tech Elite show the highest receptivity to Figma's narrative (≥70%) — prioritize these. Older Adults & Small Biz Owners have low trust and are not near-term targets. Simulation shows executing GEO now yields 7 more supporters vs waiting (28% gap). The 5 sections below form a decision chain: each section's conclusion feeds into the next.
Narrative Outcome Forecast · How Will the Audience React?
⚡ Polarization risk 13%
Split: some become fans, others become opponents
🔥 Uncontrolled spread 4%
Risk of narrative being distorted or amplified negatively
✅ Narrative absorbed 46%
Audience understood and accepted the narrative
💨 Fades without impact 26%
Content reached audience but left no impression
❌ Systematic disengagement 12%
Audience collectively rejects the narrative
① EXPECTED IMPROVEMENTS AFTER GEO
Expected AI Visibility Improvements After GEO Execution
AI analyst forecast based on current diagnostics and recommendations
Trust Signal
Now: 40/100 - Limited proof points
After: 58-62/100 via user testimonials & case studies
↑↑ Significant4-6周
Competitive Positioning
Now: 73/100 - Generic messaging
After: 82-85/100 with Figma vs Canva benchmarks
↑↑ Significant3-5周
Community Authority
Now: Absent - No vertical presence
After: Established on 3+ design platforms (站酷/UI中国)
↑↑↑ Breakthrough4-6周
Content Credibility
Now: Narrative gaps in use cases
After: Data-backed guides with real-world scenarios
↑↑ Significant2-3周
⬇ Who exactly are these improvements for? → See ② Audience Funnel
⬇ Based on 14 segments above, RIDE answers 4 core strategic questions
③ RIDE STRATEGY FRAMEWORK
RIDE Framework · Four Core GEO Strategy Questions
Generated by AI analyst from propagation simulation data
R
Right audience?
Business Elite, Tech Elite, Professionals show strong AI narrative reception (amplifiers). Community KOLs, Regulators, Arts & Culture are wavering—need direct engagement to convert.
→ 3 hot groups, 3 at risk
I
Insight gap?
Blind spots: lack specific Figma advantages vs competitors and real user case studies. Wavering groups need proof, not promises. Comparisons with Canva/other tools are missing.
→ Show wins, not claims
D
Distribution play?
Prioritize XiaoHongShu, Zhihu, and designer communities (站酷, UI中国) with comparison guides and scenario-based content. Include concrete ROI data to sway Regulators and Arts & Culture skeptics.
→ Comparison content wins
E
Expected outcome?
Nearly half your audience (46%) will actively absorb your narrative—that's your win. The real risk: 26% tune out entirely, plus 13% polarize against you. Watch for unfavorable comparison responses on Zhihu/XiaoHongShu where opponents organize. Priority: inject user testimonials from designers immediately to break the 'no proof' cycle.
→ Strong adoption, watch polarization
⬇ Now we know the audience and strategy — what's the cost of waiting? → See ④ Timing
④ TIMING ANALYSIS
Timing Matters — First vs Late Mover Gap
Core simulation finding: 28 wavering users are the battleground. Execute GEO now: convert 11 of them into supporters. Let competitor move first: lose 24, ending up with 7 fewer supporters (28% gap). Same users — different outcomes because of sequence alone.
⚡ First-Mover Path · You Act First
Now: 28 wavering
28 people undecided
↓
After Rec ①②
Comparison content published; AI starts citing Figma. 6 shift from wavering to accepting
↓
All recs live
Scene coverage expands fully. 5 more convert. Total: 25 supporting, 17 still neutral
Final supporters: 25
🚨 Late-Mover Path · Competitor Establishes AI Narrative First
Now: 28 wavering
28 wavering — same starting point
↓
After competitor AI citation
Competitor cited frequently in Figma comparison queries. 18 wavering users' beliefs are now locked against us
↓
After our GEO execution
Overwriting established beliefs costs 3x more. Even executing fully, only 4 recovered. Final: 18 supporting — 7 fewer than first-mover
Final supporters: 18 (-7 vs first-mover)
Which Wavering Groups Tip Which Way?
Key group analysis — which groups are easiest to activate when Figma acts first; which are hardest to recover when competitor moves first.
✅ Easiest to activate (first-mover)
These groups show ≥50% receptivity to Figma's narrative — the right GEO content tips them
Business Elite81%
Narrative receptivity 81% · ~3/3 impacted
Tech Elite79%
Narrative receptivity 79% · ~5/5 impacted
Professionals79%
Narrative receptivity 79% · ~6/6 impacted
Community KOLs70%
Narrative receptivity 70% · ~2/2 impacted
⚠️ Hardest to recover (late-mover)
These groups have low trust; once competitor occupies their AI mindset, intervention costs 3x+
Informal Workers10%
Narrative receptivity 10% · ~5/12 impacted
Young Adults10%
Narrative receptivity 10% · ~5/12 impacted
Service Workers25%
Narrative receptivity 25% · ~4/7 impacted
Small Biz Owners26%
Narrative receptivity 26% · ~5/9 impacted
⬇ The simulation is clear. Here's your prioritized action plan
⑤ ACTION ROADMAP
Action Priority + Tracking Metrics
What to do next · How to know GEO is working
Action Priority Sequence
P1
Collect user feedback & cases
Week 1-2
P2
Publish comparison content
Week 3-4
P3
Amplify via multi-platform
Week 5-6
Tracking Metrics · How to Know GEO Is Working
Content engagement
Likes, comments, shares across platforms
Weekly
Traffic conversion
Clicks to Figma from content + signups
Bi-weekly
Case study mentions
User testimonials in comments/feedback
Monthly
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