AI Brand Visibility Report
Phantom
crypto wallet  ·  Claude / DeepSeek / GPT / Kimi
4 AI engines10 scenarios↑ +13 above industry avg2 blind spotsConsistency 0%
AI Visibility Score
68
/ 100
↑ +13 vs industry avg
2
Blind Spots
8
Covered
0%
Consistency
⚠️
problem blind spot — AI picks competitors when users make decisions
For queries like "I lost access to my crypto wallet, what should I do", Phantom's hit rate is only 0%. AI knows Phantom but doesn't recommend it at critical moments.
▶ Score Explanation — How is this calculated?
Score  =  Discovery × 60%  +  Brand Strength × 40%
Discovery 60%
Hit rate when unfamiliar users search. Reflects whether AI proactively recommends you. Phantom's discovery: 56 / 100.
Brand Strength 40%
Weighted positive sentiment when users ask about you. Positive ×1 / Neutral ×0.5 / Negative ×0. Phantom's brand strength: 88 / 100.
Rank Penalty
Average rank > 3 when mentioned → −5 to total score. Phantom: No penalty triggered.
Score 0–100, industry avg ~55. Rescan monthly as AI training data updates.
Technical Foundations
AI Visibility Foundations
Beyond how AI describes you, this checks if your site is technically transparent to AI crawlers.
🤖 AI Crawler Config
llms.txt missing
Create it to improve AI citation rate
GPTBot allowed
ClaudeBot allowed
🌐 Entity Authority
Wikipedia entry found
Wikidata entity found
B+
Grade
Good foundation — AI crawlers can access your site.
4/5
💡 Recommended Fixes
  • Create phantom/llms.txt with brand description and key pages (see llmstxt.org)
AI Brand Narrative
How AI Describes Phantom
Synthesized from all AI engines. Higher consistency means more reliable AI recommendations.
gpt
8/10 hits
“Phantom Wallet is user-friendly and designed for the Solana ecosystem.”
Claude
7/10 hits
“Phantom is the most popular choice for Solana users, offering an intuitive interface.”
DeepSeek
8/10 hits
“Phantom is the most popular and user-friendly wallet for managing Solana tokens.”
Kimi
7/10 hits
“Phantom Wallet is popular and user-friendly, specifically designed for Solana.”
Sentiment
Positive ✓
Weighted sentiment across all AI engines
Consistency
0 / 100
Agreement level across AI engines
Language Consistency
Balanced across languages
No significant gap between Chinese and English AI engines.
Engine Analysis
AI Engine Breakdown
4 AI engines across 10 scenarios. Find the weakest to focus your content on.
GPT
80%
Hit Rate
✓ 8/10 scenarios hit
Phantom Wallet is user-friendly and designed for the Solana ecosystem.
Claude
70%
Hit Rate
✓ 7/10 scenarios hit
Phantom is the most popular choice for Solana users, offering an intuitive interface.
DeepSeek
80%
Hit Rate
✓ 8/10 scenarios hit
Phantom is the most popular and user-friendly wallet for managing Solana tokens.
Kimi
70%
Hit Rate
✓ 7/10 scenarios hit
Phantom Wallet is popular and user-friendly, specifically designed for Solana.
💡 Why are some AI engines scoring lower?
Claude hits only 70%. Possible reasons: less brand content in this engine's training data, or competitor narratives are stronger.
75%avg
gpt
80%
Claude
70%
DeepSeek
80%
Kimi
70%
Scenario Coverage
10 User Scenarios · One by One
Each scenario = a real user search intent. Red = AI blind spots — where users get directed to competitors.
Recommendation
「what crypto wallet is best for managing Solana tokens」
100%
✓ Good
gptClaudeDeepSeekKimi
Phantom Wallet is user-friendly and designed for the Solana ecosystem.
GPT
✓ Hit #None
“Phantom Wallet is user-friendly and designed for the Solana ecosystem.”
Claude
✓ Hit #None
“Phantom is the most popular choice for Solana users, offering an intuitive interface.”
DeepSeek
✓ Hit #None
“Phantom is the most popular and user-friendly wallet for managing Solana tokens.”
Kimi
✓ Hit #None
“Phantom Wallet is popular and user-friendly, specifically designed for Solana.”
Beginner Guidance
「I'm new to crypto, what wallet should I use to start with Solana」
100%
✓ Good
DeepSeekgptKimiClaude
Phantom is the best overall wallet for beginners, offering an intuitive UI.
DeepSeek
✓ Hit #None
“Phantom is the best overall wallet for beginners, offering an intuitive UI.”
GPT
✓ Hit #None
“Phantom Wallet is a popular choice among Solana users with a sleek interface.”
Kimi
✓ Hit #None
“Phantom Wallet is user-friendly and specifically designed for Solana.”
Claude
✓ Hit #None
“Phantom is the most popular wallet for beginners with a clean interface.”
Comparison
「comparing crypto wallets for Solana and Ethereum」
75%
✓ Good
gptDeepSeekClaudeKimi
Phantom Wallet is focused on Solana but also supports Ethereum.
GPT
✓ Hit #None
“Phantom Wallet is focused on Solana but also supports Ethereum.”
DeepSeek
✓ Hit #None
“Phantom is the best wallet for Solana and also supports Ethereum.”
Claude
✓ Hit #None
“Phantom is user-friendly and supports both Solana and Ethereum.”
Kimi
✗ Not Mentioned
“MetaMask is discussed, but Phantom is not mentioned.”
🔴 problem
「I lost access to my crypto wallet, what should I do」
0%
✗ Blind Spot
gptDeepSeekKimiClaude
No mention of Phantom Wallet, focus is on recovery steps.
GPT
✗ Not Mentioned
“No mention of Phantom Wallet, focus is on recovery steps.”
DeepSeek
✗ Not Mentioned
“No mention of Phantom Wallet, focus is on recovery steps.”
Kimi
✗ Not Mentioned
“No mention of Phantom Wallet, focus is on recovery steps.”
Claude
✗ Not Mentioned
“No mention of Phantom Wallet, focus is on recovery steps.”
Trust Query
「is Phantom wallet safe for storing my crypto assets」
100%
✓ Good
gptDeepSeekClaudeKimi
Phantom Wallet is considered safe for storing crypto assets, especially for Solana-based tokens.
GPT
✓ Hit #None
“Phantom Wallet is considered safe for storing crypto assets, especially for Solana-based tokens.”
DeepSeek
✓ Hit #None
“Phantom is generally considered a safe and reputable wallet for storing crypto assets.”
Claude
✓ Hit #None
“Phantom is a safe and reputable wallet with strong security features for Solana-based assets.”
Kimi
✓ Hit #None
“Phantom is known for its user-friendly interface and is considered safe for storing crypto assets.”
feature
「what features does Phantom wallet offer for managing NFTs」
100%
✓ Good
gptClaudeDeepSeekKimi
Phantom Wallet is a popular choice for managing NFTs within the Solana ecosystem.
GPT
✓ Hit #None
“Phantom Wallet is a popular choice for managing NFTs within the Solana ecosystem.”
Claude
✓ Hit #None
“Phantom Wallet offers robust features for managing NFTs, making it popular among collectors.”
DeepSeek
✓ Hit #None
“Phantom wallet provides a solid set of features for managing NFTs in the Solana ecosystem.”
Kimi
✓ Hit #None
“Phantom wallet offers several features for managing NFTs, including a built-in gallery.”
direct
「what is Phantom wallet and who should use it」
100%
✓ Good
gptDeepSeekKimiClaude
Phantom Wallet is a non-custodial wallet designed for the Solana blockchain.
GPT
✓ Hit #None
“Phantom Wallet is a non-custodial wallet designed for the Solana blockchain.”
DeepSeek
✓ Hit #None
“Phantom is a non-custodial wallet for Solana, Ethereum, and Polygon networks.”
Kimi
✓ Hit #None
“Phantom is a non-custodial wallet for the Solana blockchain, known for its user-friendly interface.”
Claude
✓ Hit #None
“Phantom is a popular non-custodial cryptocurrency wallet for the Solana blockchain.”
Comparison
「Phantom vs MetaMask for managing Solana and Ethereum assets」
75%
✓ Good
gptDeepSeekKimiClaude
Phantom is optimized for Solana, making it a great choice for managing Solana-based projects.
GPT
✓ Hit #None
“Phantom is optimized for Solana, making it a great choice for managing Solana-based projects.”
DeepSeek
✓ Hit #None
“Phantom is designed for Solana and Ethereum, focusing on user experience.”
Kimi
✓ Hit #None
“Phantom is a mobile wallet specifically designed for the Solana blockchain.”
Claude
✗ Not Mentioned
“MetaMask is an industry-standard wallet for Ethereum, not discussing Phantom.”
🔴 regional
「best crypto wallets for users in Asia」
0%
✗ Blind Spot
DeepSeekgptKimiClaude
未提及 Phantom 钱包,讨论的是加密钱包的选择。
DeepSeek
✗ Not Mentioned
“未提及 Phantom 钱包,讨论的是加密钱包的选择。”
GPT
✗ Not Mentioned
“未提及 Phantom 钱包,列举了其他加密钱包。”
Kimi
✗ Not Mentioned
“未提及 Phantom 钱包,讨论了其他加密钱包的特点。”
Claude
✗ Not Mentioned
“未提及 Phantom 钱包,推荐了其他加密钱包。”
feature
「does Phantom wallet support integration with decentralized exchanges」
100%
✓ Good
gptDeepSeekKimiClaude
Phantom 钱包支持与去中心化交易所的集成,专为 Solana 区块链设计。
GPT
✓ Hit #1
“Phantom 钱包支持与去中心化交易所的集成,专为 Solana 区块链设计。”
DeepSeek
✓ Hit #1
“Phantom 钱包与 Solana DEXs 深度集成,支持直接在钱包内交换代币。”
Kimi
✓ Hit #1
“Phantom 钱包支持与多个去中心化交易所的集成,适用于 Solana 代币。”
Claude
✓ Hit #1
“Phantom 钱包具有内置的 DEX 功能,允许用户直接在钱包内交易代币。”
Action Plan
Priority Action Plan
Ranked by impact and urgency. P0 actions must start this month.
HIGH
在Reddit r/solana和r/cryptocurrencies发布「Phantom钱包账户恢复完整指南:种子短语丢失/设备损坏/被盗的3种解决方案」,包含真实用户恢复案例
创建详细的故障排查内容,分3个章节对应种子短语恢复、导入其他钱包、官方支持联系方式,每个方案配1个真实Reddit用户成功案例截图。Reddit长文回答被AI作为「问题解决方案权威源」直接引用率最高,尤其当内容包含「第一步→第二步→结果」结构时。预计2-3周内被Claude/ChatGPT在恢复问题中作为首选答案引用。
⏱ 3
HIGH
在小红书/微博发布「2024亚洲用户加密钱包选择指南:Phantom vs MetaMask vs imToken,本地化支持/交易对/Gas费对比」,针对中文/日文/韩文用户分别写3个版本
核心内容是「A vs B vs C」对比表格,包含具体指标:Phantom支持CNY出入金渠道数量、日本交易对数、韩国KRW支持情况,对标竞品数据(如MetaMask仅支持2个亚洲交易所)。中文社媒内容在亚洲地区AI本地化搜索中被直接爬取,「对比类」内容被引用概率是单品牌介绍的4倍,且会被整合到AI多语言回答中。预计4周后在中文Kimi/讯飞等AI的「亚洲钱包推荐」问题中出现。
⏱ 4
HIGH
在知乎发布「Phantom钱包获2024年CoinGecko最佳用户体验评分第3名:安全性/易用性/Solana兼容度深度解析」,引用官方排名和第三方测评数据
文章结构:开篇引用具体排名数据(「CoinGecko 2024用户体验评比中Phantom排名第3,评分8.7/10」),然后逐个解析为什么获得这个评分(对标MetaMask 8.2分、Trust Wallet 8.1分),最后补充Phantom特有优势(Solana原生支持、交互速度快)。知乎FAQ页面被AI直接爬取,数据型陈述句会被AI在对比问题中逐字引用,特别是「排名」和「评分」这类权威信息。预计2-3周被GPT/Claude在「哪个钱包推荐度最高」类问题中直接引用排名和评分。
⏱ 3
MED
在Quora英文社区发布「Top 5 Solana-Native Wallets 2024: Phantom's Speed & Security Features Ranked Against Competitors」,配官方性能测试数据
内容格式为「排名列表+数据对比」:列举5个钱包,Phantom排第1位,配具体指标(交易确认时间<2秒 vs MetaMask平均4秒、支持230+Solana代币 vs 竞品平均60个)。Quora是英文AI冷启动发现最高频爬取平台,「Top N」排名列表触发AI主动推荐机制,且英文内容直接影响GPT/Claude全球版本引用。预计1-2周内在「best crypto wallet」「Solana wallet recommendation」等通用冷查询中被AI主动提及。
⏱ 2
AI BRAND PERCEPTION

How Does AI Describe Your Brand?

Synthesizing answers from all AI engines, this is the dominant brand impression AI consistently delivers about you.

Dominant AI Impression
"Phantom Wallet 是一个用户友好的数字钱包,专为 Solana 生态系统设计。"
Sentiment Tone: Positive
Core Brand Tags
Solana 生态系统用户友好界面NFT 管理非托管钱包以太坊支持
Language Variation Note: 中英文描述一致,均强调用户友好性和 Solana 生态系统的设计。
PROPAGATION ENGINE · METHODOLOGY

Propagation Engine — Methodology

⚙ Sandtown Social Simulation Engine

Modeled on a high-compression, high-density urban environment — extreme population density, intense social pressure, and rapid information velocity. Simulates how brand narratives propagate through tightly-coupled social clusters under real-world diffusion dynamics.

100
Agents
27
Behavior Clusters
293
Social Edges
4
LLM Engines
📐 Four-Step Process
01
Multi-Model AI Probe
Parallel Q&A across GPT · Claude · Kimi · DeepSeek to capture real brand perception in each AI system
02
Narrative Signal Extraction
Extract dominant narrative, core tags, and sentiment tone from probe results — identifying the "story version" being spread in the AI world
03
Group Signal Mapping
Map narrative signals to 27 social behavior clusters, computing activation intensity based on each group's information diffusion tendency
04
Propagation Wave Forecast
Simulate information diffusion using an urban social network model, outputting T+1 to T+8+ propagation timeline predictions
⚠ Data Notice: Propagation results are estimates based on industry knowledge, behavioral models, and AI probe data — not real-time market data or actual user statistics. Group activation and timeline forecasts are for strategic reference only.
👇 What comes next?
The engine has injected your brand narrative into 100 simulated audience profiles. Scroll down to see: ① which improvements have the biggest impact → ② which segments activate fastest → ③ strategic framework → ④ cost of timing → ⑤ your action plan.
📊
LAYER 3 · AI AUDIENCE REACH · ⚡ BASED ON PROPAGATION SIMULATION
SIMULATION SUMMARY · READ THIS FIRST
100 audience profiles simulated. 37 are wavering — the key battleground. Tech Elite & Business Elite show the highest receptivity to Phantom's narrative (≥70%) — prioritize these. Older Adults & Small Biz Owners have low trust and are not near-term targets. Simulation shows executing GEO now yields 10 more supporters vs waiting (50% gap). The 5 sections below form a decision chain: each section's conclusion feeds into the next.
Narrative Outcome Forecast · How Will the Audience React?
⚡ Polarization risk 13%
Split: some become fans, others become opponents
🔥 Uncontrolled spread 4%
Risk of narrative being distorted or amplified negatively
✅ Narrative absorbed 45%
Audience understood and accepted the narrative
💨 Fades without impact 25%
Content reached audience but left no impression
❌ Systematic disengagement 14%
Audience collectively rejects the narrative
① EXPECTED IMPROVEMENTS AFTER GEO
Expected AI Visibility Improvements After GEO Execution
AI analyst forecast based on current diagnostics and recommendations
Competitor
Now: Minimal competitive analysis
After: Add detailed comparison with MetaMask, Trust Wallet
↑↑ Significant2-3周
Risk Disclosure
Now: Limited risk discussion
After: Include security risks, regulatory concerns, mitigation
↑↑↑ Breakthrough3-5周
Trust Signal
Now: 41/100 AI signal trust
After: Add audit reports, security certifications, user reviews
↑↑ Significant4-6周
Regional Reach
Now: English-dominant narrative
After: Expand localized content across 4 geo-specific platforms
↑↑ Significant3-5周
⬇  Who exactly are these improvements for? → See ② Audience Funnel
② AUDIENCE FUNNEL
Which Audience Segments Are Most Receptive?
14 segments · AI Reach → Narrative Activation → Motivation → Action
SegmentAI ReachNarrative Act.MotivationAction
Tech Elite5
100%
79%
Med
Promote
🔥 Amplifier
Business Elite3
93%
71%
Med
Promote
👀 Convertible
Community KOLs2
93%
70%
Med
Promote
👀 Convertible
Regulators4
92%
69%
Med
Promote
👀 Convertible
Professionals6
92%
69%
Low
Promote
👀 Convertible
Civil Society2
92%
69%
Low
Promote
👀 Convertible
Arts & Culture3
92%
69%
Low
Promote
👀 Convertible
Office Middle Class12
90%
67%
Low
Promote
👀 Convertible
Tech Workers5
89%
66%
Low
Promote
👀 Convertible
Older Adults18
54%
26%
V.Low
Promote
⚠ Low Trust
Small Biz Owners9
53%
26%
V.Low
Passive
⚠ Low Trust
Young Adults12
53%
25%
V.Low
Promote
⚠ Low Trust
Informal Workers12
53%
25%
Low
Promote
⚠ Low Trust
Service Workers7
52%
25%
V.Low
Promote
⚠ Low Trust
⬇  Based on 14 segments above, RIDE answers 4 core strategic questions
③ RIDE STRATEGY FRAMEWORK
RIDE Framework · Four Core GEO Strategy Questions
Generated by AI analyst from propagation simulation data
R
Reach target?
Tech Elite (amplify heavily) + Business Elite & Community KOLs (wavering, need activation). Regulators watching—handle with care.
→ 3 audiences, different play
I
Insight gap?
Trust at 41/100. Missing: competitor comparisons & risk transparency. Both hurt credibility with wavering groups evaluating options.
→ Fill comparison gap fast
D
Deploy where?
Reddit (Solana native), WeChat/Weibo (Asia scale), Zhihu (credibility), Quora (English tier-1). Geo-stack hits all four segments.
→ 4-channel simultaneous push
E
Expect what?
Your dominant outcome: 45% absorb the narrative actively—that's your win. Biggest risk: 25% fade without impression means half your effort disappears. Watch viral spread stays controlled (4% uncontrolled risk is low). Monitor if Business Elite moves from wavering to active; that unlocks Business Elites.
→ Win half, protect the fade
⬇  Now we know the audience and strategy — what's the cost of waiting? → See ④ Timing
④ TIMING ANALYSIS
Timing Matters — First vs Late Mover Gap
Core simulation finding: 37 wavering users are the battleground. Execute GEO now: convert 15 of them into supporters. Let competitor move first: lose 32, ending up with 10 fewer supporters (50% gap). Same users — different outcomes because of sequence alone.
⚡ First-Mover Path · You Act First
Now: 37 wavering
37 people undecided
After Rec ①②
Comparison content published; AI starts citing Phantom. 8 shift from wavering to accepting
All recs live
Scene coverage expands fully. 7 more convert. Total: 20 supporting, 22 still neutral
Final supporters: 20
🚨 Late-Mover Path · Competitor Establishes AI Narrative First
Now: 37 wavering
37 wavering — same starting point
After competitor AI citation
Competitor cited frequently in Phantom comparison queries. 24 wavering users' beliefs are now locked against us
After our GEO execution
Overwriting established beliefs costs 3x more. Even executing fully, only 5 recovered. Final: 10 supporting — 10 fewer than first-mover
Final supporters: 10 (-10 vs first-mover)
Which Wavering Groups Tip Which Way?
Key group analysis — which groups are easiest to activate when Phantom acts first; which are hardest to recover when competitor moves first.
✅ Easiest to activate (first-mover)
These groups show ≥50% receptivity to Phantom's narrative — the right GEO content tips them
Tech Elite79%
Narrative receptivity 79% · ~5/5 impacted
Business Elite71%
Narrative receptivity 71% · ~3/3 impacted
Community KOLs70%
Narrative receptivity 70% · ~2/2 impacted
Regulators69%
Narrative receptivity 69% · ~4/4 impacted
⚠️ Hardest to recover (late-mover)
These groups have low trust; once competitor occupies their AI mindset, intervention costs 3x+
Service Workers25%
Narrative receptivity 25% · ~4/7 impacted
Informal Workers25%
Narrative receptivity 25% · ~6/12 impacted
Young Adults25%
Narrative receptivity 25% · ~6/12 impacted
Small Biz Owners26%
Narrative receptivity 26% · ~5/9 impacted
⬇  The simulation is clear. Here's your prioritized action plan
⑤ ACTION ROADMAP
Action Priority + Tracking Metrics
What to do next · How to know GEO is working
Action Priority Sequence
P1
Launch Reddit/Quora posts
Weeks 1-2
P2
Deploy Xiaohongshu/Weibo content
Weeks 3-4
P3
Publish Zhihu comparison analysis
Weeks 5-6
Tracking Metrics · How to Know GEO Is Working
Engagement Rate
Upvotes + comments across posts
Weekly
Competitive Mentions
Comparative discussion vs rivals
Bi-weekly
Risk Discussion %
Safety-related comments ratio
Weekly

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