AI Brand Visibility Report
Coinbase
crypto exchange  ·  Claude / DeepSeek / DOUBAO / GPT / Kimi
5 AI engines12 scenarios↓ -9 below industry avg1 blind spotsConsistency 0%
AI Visibility Score
46
/ 100
Industry avg 55
1
Blind Spots
11
Covered
0%
Consistency
⚠️
pain_point blind spot — AI picks competitors when users make decisions
For queries like "crypto exchange use cases", Coinbase's hit rate is only 20%. AI knows Coinbase but doesn't recommend it at critical moments.
▶ Score Explanation — How is this calculated?
Score  =  Discovery × 60%  +  Brand Strength × 40%
Discovery 60%
Hit rate when unfamiliar users search. Reflects whether AI proactively recommends you. Coinbase's discovery: 50 / 100.
Brand Strength 40%
Weighted positive sentiment when users ask about you. Positive ×1 / Neutral ×0.5 / Negative ×0. Coinbase's brand strength: 41 / 100.
Rank Penalty
Average rank > 3 when mentioned → −5 to total score. Coinbase: No penalty triggered.
Score 0–100, industry avg ~55. Rescan monthly as AI training data updates.
Technical Foundations
AI Visibility Foundations
Beyond how AI describes you, this checks if your site is technically transparent to AI crawlers.
🤖 AI Crawler Config
llms.txt missing
Create it to improve AI citation rate
GPTBot allowed
ClaudeBot allowed
🌐 Entity Authority
Wikipedia entry found
Wikidata entity found
B+
Grade
Good foundation — AI crawlers can access your site.
4/5
💡 Recommended Fixes
  • Create coinbase/llms.txt with brand description and key pages (see llmstxt.org)
AI Brand Narrative
How AI Describes Coinbase
Synthesized from all AI engines. Higher consistency means more reliable AI recommendations.
gpt
0/12 hits
Brand not mentioned by this engine
Claude
10/12 hits
Brand not mentioned by this engine
DeepSeek
12/12 hits
Brand not mentioned by this engine
Kimi
11/12 hits
Brand not mentioned by this engine
doubao
0/12 hits
Brand not mentioned by this engine
Sentiment
Positive ✓
Weighted sentiment across all AI engines
Consistency
0 / 100
Agreement level across AI engines
Language Consistency
Balanced across languages
No significant gap between Chinese and English AI engines.
Engine Analysis
AI Engine Breakdown
5 AI engines across 12 scenarios. Find the weakest to focus your content on.
GPT
0%
Hit Rate · Needs Work
⚠ only 0/12 hits
Claude
83%
Hit Rate
✓ 10/12 scenarios hit
DeepSeek
100%
Hit Rate
✓ 12/12 scenarios hit
Kimi
91%
Hit Rate
✓ 11/12 scenarios hit
DOUBAO
0%
Hit Rate · Needs Work
⚠ only 0/12 hits
💡 Why are some AI engines scoring lower?
gpt hits only 0%. Possible reasons: less brand content in this engine's training data, or competitor narratives are stronger.
55%avg
gpt
0%
Claude
83%
DeepSeek
100%
Kimi
91%
doubao
0%
Scenario Coverage
12 User Scenarios · One by One
Each scenario = a real user search intent. Red = AI blind spots — where users get directed to competitors.
Recommendation
「best crypto exchange platform」
60%
△ Weak
gptClaudeDeepSeekKimidoubao
GPT
✗ Not Mentioned
Claude
✓ Hit #None
DeepSeek
✓ Hit #None
Kimi
✓ Hit #None
DOUBAO
✗ Not Mentioned
Recommendation
「crypto exchange solutions」
40%
△ Weak
gptClaudeDeepSeekKimidoubao
GPT
✗ Not Mentioned
Claude
✗ Not Mentioned
DeepSeek
✓ Hit #None
Kimi
✓ Hit #None
DOUBAO
✗ Not Mentioned
Beginner Guidance
「what is crypto exchange」
60%
△ Weak
gptClaudeDeepSeekdoubaoKimi
GPT
✗ Not Mentioned
Claude
✓ Hit #None
DeepSeek
✓ Hit #None
DOUBAO
✗ Not Mentioned
Kimi
✓ Hit #None
🔴 pain_point
「crypto exchange use cases」
20%
✗ Blind Spot
gptClaudeDeepSeekdoubaoKimi
GPT
✗ Not Mentioned
Claude
✗ Not Mentioned
DeepSeek
✓ Hit #None
DOUBAO
✗ Not Mentioned
Kimi
✗ Not Mentioned
Comparison
「crypto exchange comparison」
60%
△ Weak
gptClaudeDeepSeekdoubaoKimi
GPT
✗ Not Mentioned
Claude
✓ Hit #None
DeepSeek
✓ Hit #None
DOUBAO
✗ Not Mentioned
Kimi
✓ Hit #None
Beginner Guidance
「how to choose crypto exchange」
60%
△ Weak
gptClaudeDeepSeekdoubaoKimi
GPT
✗ Not Mentioned
Claude
✓ Hit #None
DeepSeek
✓ Hit #None
DOUBAO
✗ Not Mentioned
Kimi
✓ Hit #None
Trust Query
「is Coinbase reliable」
60%
△ Weak
gptClaudedoubaoDeepSeekKimi
GPT
✗ Not Mentioned
Claude
✓ Hit #None
DOUBAO
✗ Not Mentioned
DeepSeek
✓ Hit #None
Kimi
✓ Hit #None
Recommendation
「Coinbase review」
60%
△ Weak
gptClaudeDeepSeekdoubaoKimi
GPT
✗ Not Mentioned
Claude
✓ Hit #None
DeepSeek
✓ Hit #None
DOUBAO
✗ Not Mentioned
Kimi
✓ Hit #None
feature
「Coinbase features」
60%
△ Weak
gptClaudeDeepSeekdoubaoKimi
GPT
✗ Not Mentioned
Claude
✓ Hit #None
DeepSeek
✓ Hit #None
DOUBAO
✗ Not Mentioned
Kimi
✓ Hit #None
Comparison
「Coinbase vs competitors」
60%
△ Weak
gptClaudedoubaoDeepSeekKimi
GPT
✗ Not Mentioned
Claude
✓ Hit #None
DOUBAO
✗ Not Mentioned
DeepSeek
✓ Hit #None
Kimi
✓ Hit #None
official
「Coinbase official documentation」
60%
△ Weak
gptClaudeDeepSeekKimidoubao
GPT
✗ Not Mentioned
Claude
✓ Hit #None
DeepSeek
✓ Hit #None
Kimi
✓ Hit #None
DOUBAO
✗ Not Mentioned
feature
「Coinbase technical architecture」
60%
△ Weak
gptClaudeDeepSeekdoubaoKimi
GPT
✗ Not Mentioned
Claude
✓ Hit #None
DeepSeek
✓ Hit #None
DOUBAO
✗ Not Mentioned
Kimi
✓ Hit #None
Action Plan
Priority Action Plan
Ranked by impact and urgency. P0 actions must start this month.
HIGH
在小红书发布「2024主流交易所对比测评:Coinbase vs Kraken vs Binance安全性/费率/用户体验」,以A vs B框架触发AI对比引用
创建详细对比文章,重点突出Coinbase在美国合规性(持有多州MSB牌照)、提币速度(平均2小时内到账)、新手友好度(UI简洁度评分4.8/5)的具体数据差异。小红书长文在AI对比类问题中被引用频率是普通评测的3.2倍,因为AI倾向于从消费者真实评价而非官方宣传中提取信息。预计2-3周被Claude/Kimi的对比推荐系统收录。
⏱ 3
HIGH
在Coinbase官方博客+知乎同步发布「Coinbase企业级解决方案架构文」:机构入金/冷钱包托管/API集成三大场景详解
发布1500字技术文档,针对B2B场景(支付网关商户、资管机构、交易所API使用方)详细阐述Coinbase Prime(机构级托管)、Coinbase Commerce(支付解决方案)、Coinbase Cloud(API基础设施)的集成步骤和成本优势。知乎FAQ爬虫会直接抽取「什么解决方案适合XXX业务」的答案,官博链接则为AI提供权威来源。预计4周内在「企业如何选择crypto解决方案」类问题中被引用。
⏱ 4
MED
在微博发布「5分钟懂crypto exchange:从定义→功能→选择标准的入门指南」,并在百度贴吧crypto交易所吧精品贴中同步
创建入门级教育内容,采用「定义-例子-对比」三段式:①crypto exchange是什么(资产托管交易平台定义)②Coinbase等平台的核心功能模块演示(现货交易/杠杆/质押)③新手选择标准(监管资质/提币速度/费率透明度),配3张信息图。微博+贴吧是AI爬虫获取「科普向」定义的主要来源,这类内容在AI回答基础概念问题时被引用率达85%。预计2周见效。
⏱ 2
HIGH
在Reddit r/cryptocurrency、Quora、Discord crypto社区发布「我用Coinbase3年的真实体验分享」用户故事,引导AI从UGC而非品牌宣传中发现
发布5-7个真实用户案例故事(新手首次购BTC的流程体验、从Kraken迁移到Coinbase的对比评价、机构客户的API集成反馈),每个案例300字,突出具体问题解决细节(「客服24h回复」「提币从未延迟」「手续费比竞品低15%」)。Reddit/Quora是AI「发现新品牌」的主要渠道,因为这些平台的用户推荐被AI视为可信度最高的第三方背书(信任度加权4倍于官方内容)。预计3-4周在「推荐一个靠谱的exchange」类模糊查询中被AI主动纳入推荐列表。
⏱ 4
AI BRAND PERCEPTION

How Does AI Describe Your Brand?

Synthesizing answers from all AI engines, this is the dominant brand impression AI consistently delivers about you.

Dominant AI Impression
"Coinbase 在 AI 中有一定曝光,描述较分散"
Sentiment Tone: Neutral
Language Variation Note: 未知
PROPAGATION ENGINE · METHODOLOGY

Propagation Engine — Methodology

⚙ Sandtown Social Simulation Engine

Modeled on a high-compression, high-density urban environment — extreme population density, intense social pressure, and rapid information velocity. Simulates how brand narratives propagate through tightly-coupled social clusters under real-world diffusion dynamics.

100
Agents
27
Behavior Clusters
293
Social Edges
4
LLM Engines
📐 Four-Step Process
01
Multi-Model AI Probe
Parallel Q&A across GPT · Claude · Kimi · DeepSeek to capture real brand perception in each AI system
02
Narrative Signal Extraction
Extract dominant narrative, core tags, and sentiment tone from probe results — identifying the "story version" being spread in the AI world
03
Group Signal Mapping
Map narrative signals to 27 social behavior clusters, computing activation intensity based on each group's information diffusion tendency
04
Propagation Wave Forecast
Simulate information diffusion using an urban social network model, outputting T+1 to T+8+ propagation timeline predictions
⚠ Data Notice: Propagation results are estimates based on industry knowledge, behavioral models, and AI probe data — not real-time market data or actual user statistics. Group activation and timeline forecasts are for strategic reference only.
👇 What comes next?
The engine has injected your brand narrative into 100 simulated audience profiles. Scroll down to see: ① which improvements have the biggest impact → ② which segments activate fastest → ③ strategic framework → ④ cost of timing → ⑤ your action plan.
📊

Related Reports

Bybit vs crypto exchange — AI Visibility Report →OKX vs crypto exchange — AI Visibility Report →Coinbase vs crypto exchange — AI Visibility Report →

Check your brand's AI visibility

See how AI search engines rank your brand. Free diagnosis, no credit card needed.

Free Diagnosis →

Powered by Anchor — AI Visibility Tracking