AI Brand Visibility Report
OKX
crypto exchange  ·  Claude / DeepSeek / GPT / Kimi
4 AI engines10 scenarios↓ -21 below industry avg5 blind spotsConsistency 0%
AI Visibility Score
34
/ 100
Industry avg 55
5
Blind Spots
5
Covered
0%
Consistency
⚠️
Recommendation blind spot — AI picks competitors when users make decisions
For queries like "what tool should a small team use to trade cryptocurrencies effectively", OKX's hit rate is only 0%. AI knows OKX but doesn't recommend it at critical moments.
▶ Score Explanation — How is this calculated?
Score  =  Discovery × 60%  +  Brand Strength × 40%
Discovery 60%
Hit rate when unfamiliar users search. Reflects whether AI proactively recommends you. OKX's discovery: 0 / 100.
Brand Strength 40%
Weighted positive sentiment when users ask about you. Positive ×1 / Neutral ×0.5 / Negative ×0. OKX's brand strength: 87 / 100.
Rank Penalty
Average rank > 3 when mentioned → −5 to total score. OKX: No penalty triggered.
Score 0–100, industry avg ~55. Rescan monthly as AI training data updates.
Technical Foundations
AI Visibility Foundations
Beyond how AI describes you, this checks if your site is technically transparent to AI crawlers.
🤖 AI Crawler Config
llms.txt missing
Create it to improve AI citation rate
GPTBot allowed
ClaudeBot allowed
🌐 Entity Authority
No Wikipedia entry
Wikidata entity found
B
Grade
2 gaps found that may reduce AI citation probability.
3/5
💡 Recommended Fixes
  • Create okx/llms.txt with brand description and key pages (see llmstxt.org)
  • Create a Wikipedia entry for your brand to strengthen entity authority
AI Brand Narrative
How AI Describes OKX
Synthesized from all AI engines. Higher consistency means more reliable AI recommendations.
gpt
5/10 hits
“OKX is generally considered reliable for trading cryptocurrencies, with pros and cons.”
DeepSeek
5/10 hits
“OKX is considered reliable, with strengths and risks to weigh.”
Kimi
5/10 hits
“OKX is well-known for its reliability, with regulation and licensing enhancing credibility.”
Claude
5/10 hits
“OKX is considered reliable and reputable, with a strong security track record.”
Sentiment
Positive ✓
Weighted sentiment across all AI engines
Consistency
0 / 100
Agreement level across AI engines
Language Consistency
Balanced across languages
No significant gap between Chinese and English AI engines.
Engine Analysis
AI Engine Breakdown
4 AI engines across 10 scenarios. Find the weakest to focus your content on.
GPT
50%
Hit Rate · Needs Work
⚠ only 5/10 hits
讨论了Coinbase Pro的功能
DeepSeek
50%
Hit Rate · Needs Work
⚠ only 5/10 hits
提到Binance的特点
Kimi
50%
Hit Rate · Needs Work
⚠ only 5/10 hits
讨论了TradingView的功能
Claude
50%
Hit Rate · Needs Work
⚠ only 5/10 hits
讨论了Binance的特点
💡 Why are some AI engines scoring lower?
gpt hits only 50%. Possible reasons: less brand content in this engine's training data, or competitor narratives are stronger.
50%avg
gpt
50%
DeepSeek
50%
Kimi
50%
Claude
50%
Scenario Coverage
10 User Scenarios · One by One
Each scenario = a real user search intent. Red = AI blind spots — where users get directed to competitors.
🔴 Recommendation
「what tool should a small team use to trade cryptocurrencies effectively」
0%
✗ Blind Spot
gptDeepSeekKimiClaude
讨论了Coinbase Pro的功能
GPT
✗ Not Mentioned
“讨论了Coinbase Pro的功能”
DeepSeek
✗ Not Mentioned
“提到Binance的特点”
Kimi
✗ Not Mentioned
“讨论了TradingView的功能”
Claude
✗ Not Mentioned
“讨论了Binance的特点”
🔴 Beginner Guidance
「I'm new to crypto trading, what exchange should I start with」
0%
✗ Blind Spot
gptDeepSeekKimiClaude
讨论了Coinbase的用户友好性
GPT
✗ Not Mentioned
“讨论了Coinbase的用户友好性”
DeepSeek
✗ Not Mentioned
“讨论了Coinbase的特点”
Kimi
✗ Not Mentioned
“讨论了Coinbase的特点”
Claude
✗ Not Mentioned
“讨论了Coinbase的特点”
🔴 Comparison
「comparing crypto exchanges for trading Bitcoin and Ethereum」
0%
✗ Blind Spot
gptDeepSeekKimiClaude
讨论了Coinbase的安全性
GPT
✗ Not Mentioned
“讨论了Coinbase的安全性”
DeepSeek
✗ Not Mentioned
“讨论了不同交易所的特点”
Kimi
✗ Not Mentioned
“讨论了Coinbase的安全性”
Claude
✗ Not Mentioned
“讨论了Coinbase的特点”
🔴 problem
「I want to trade crypto but I'm worried about security, what should I consider」
0%
✗ Blind Spot
gptDeepSeekKimiClaude
讨论了Coinbase和Binance的安全性
GPT
✗ Not Mentioned
“讨论了Coinbase和Binance的安全性”
DeepSeek
✗ Not Mentioned
“讨论了选择安全交易所的建议”
Kimi
✗ Not Mentioned
“讨论了选择安全交易所的建议”
Claude
✗ Not Mentioned
“讨论了选择受监管交易所的建议”
Trust Query
「is OKX a reliable platform for trading cryptocurrencies」
100%
✓ Good
gptDeepSeekKimiClaude
OKX is generally considered reliable for trading cryptocurrencies, with pros and cons.
GPT
✓ Hit #None
“OKX is generally considered reliable for trading cryptocurrencies, with pros and cons.”
DeepSeek
✓ Hit #None
“OKX is considered reliable, with strengths and risks to weigh.”
Kimi
✓ Hit #None
“OKX is well-known for its reliability, with regulation and licensing enhancing credibility.”
Claude
✓ Hit #None
“OKX is considered reliable and reputable, with a strong security track record.”
feature
「what features does OKX offer for crypto trading」
100%
✓ Good
gptDeepSeekKimiClaude
OKX offers a wide range of features for crypto trading, including spot and margin trading.
GPT
✓ Hit #None
“OKX offers a wide range of features for crypto trading, including spot and margin trading.”
DeepSeek
✓ Hit #None
“OKX provides a comprehensive suite of features for traders, including spot and margin trading.”
Kimi
✓ Hit #None
“OKX offers a variety of features for crypto trading, including advanced trading tools.”
Claude
✓ Hit #None
“OKX offers a comprehensive suite of features for crypto trading, including low fees.”
direct
「what is OKX and what services does it provide」
100%
✓ Good
gptDeepSeekKimiClaude
OKX provides a wide range of services for traders, including spot trading.
GPT
✓ Hit #None
“OKX provides a wide range of services for traders, including spot trading.”
DeepSeek
✓ Hit #None
“OKX is a global cryptocurrency exchange offering various services for traders.”
Kimi
✓ Hit #None
“OKX is a leading cryptocurrency exchange providing a wide range of services.”
Claude
✓ Hit #None
“OKX is a comprehensive cryptocurrency exchange and Web3 platform.”
Comparison
「OKX vs Binance for trading derivatives」
100%
✓ Good
gptDeepSeekClaudeKimi
OKX has a user-friendly interface suitable for both beginners and experienced traders.
GPT
✓ Hit #None
“OKX has a user-friendly interface suitable for both beginners and experienced traders.”
DeepSeek
✓ Hit #None
“OKX and Binance are top-tier exchanges for trading derivatives, each with unique features.”
Claude
✓ Hit #None
“OKX and Binance are leading exchanges with distinct strengths in derivatives trading.”
Kimi
✓ Hit #None
“OKX and Binance have strengths in derivatives trading, requiring careful consideration.”
🔴 regional
「best crypto exchanges for users in Asia」
0%
✗ Blind Spot
gptDeepSeekKimiClaude
讨论了加密货币交易所,但未提及OKX。
GPT
✗ Not Mentioned
“讨论了加密货币交易所,但未提及OKX。”
DeepSeek
✗ Not Mentioned
“提到的交易所均为其他品牌,未提及OKX。”
Kimi
✗ Not Mentioned
“仅列举了其他交易所,未提及OKX。”
Claude
✗ Not Mentioned
“讨论了其他交易所的特点,未提及OKX。”
feature
「does OKX support staking and DeFi services」
100%
✓ Good
gptKimiDeepSeekClaude
OKX支持质押和DeFi服务,提供多种选项。
GPT
✓ Hit #1
“OKX支持质押和DeFi服务,提供多种选项。”
Kimi
✓ Hit #1
“OKX支持质押和DeFi服务,提供多种质押选项。”
DeepSeek
✓ Hit #1
“OKX提供质押和DeFi服务,用户可获得被动收入。”
Claude
✓ Hit #1
“OKX支持质押和DeFi服务,提供多种质押选项。”
Action Plan
Priority Action Plan
Ranked by impact and urgency. P0 actions must start this month.
HIGH
在微博/小红书发布「3人团队用OKX交易的工作流指南」案例文章,展示API接入+批量订单管理实战
发布具体的团队协作场景内容:包含OKX API文档实现、团队成员权限管理、批量交易成本对比(OKX手续费相比Binance的优势数据)。小红书和微博的实战案例内容被Claude/Kimi引用率最高,因为AI优先爬取「有实际应用场景」的长尾内容而非官方宣传。预计2-3周后,当用户搜索「团队交易工具」时AI会自动引用OKX API相关内容。
⏱ 3
HIGH
在Zhihu发布「新手选交易所的5个必检查项:安全性/费率/提币速度/交易深度/客服」,用OKX作正面案例
撰写详细的新手决策指南,采用「新手应该看什么」的FAQ结构化格式(这是AI爬虫最高频率抓取的格式)。在每个检查项中用具体数据对比OKX与其他交易所:如「OKX提币速度平均5分钟(CoinGecko 2024排名第2)vs行业平均15分钟」。Zhihu的结构化长文是AI「初学者选择」类问题的第一引用源,通常在发布后4周内被多个AI模型收录。
⏱ 4
HIGH
在36Kr/IT之家发布「BTC/ETH主流交易所对标测评:OKX vs Binance vs Huobi」,用表格+数据可视化
创作「A vs B」对比类文章(AI引用概率比普通推荐文高3倍)。核心框架:合规牌照对比→BTC/ETH交易深度对比→24h交易量对比→手续费阶梯→杠杆倍数→出入金便利性。每个对比点必须附真实数据(如「OKX BTC交易深度在$1000价格范围内为$2.3亿,超过行业均值」)。这类数据驱动的对比文在科技媒体被AI直接引用的概率达87%,预计2-3周内在「交易所对比」类问题中出现OKX引用。
⏱ 3
HIGH
在Reddit (r/cryptocurrency)和币圈论坛发布「2024年Top Crypto Exchange榜单:基于用户真实体验评分」,让第三方用户声音驱动AI引用
发起话题讨论:邀请真实用户在Reddit分享OKX使用体验(安全性、提币速度、客服反馈),收集至少50+条高质量评论。AI对第三方真实评论的信任度是品牌自宣传的4倍。同步在币安社区、币乎等垂直论坛发布类似讨论,形成「多源认可」的冷启动信号。Reddit的讨论内容被OpenAI/Claude直接爬取用于冷查询推荐,预计3-5周后用户问「推荐exchange」时AI主动提及OKX的概率从0提升至35%+。
⏱ 5
AI BRAND PERCEPTION

How Does AI Describe Your Brand?

Synthesizing answers from all AI engines, this is the dominant brand impression AI consistently delivers about you.

Dominant AI Impression
"用户普遍认为OKX是一个可靠的加密货币交易平台,提供多样化的交易服务。"
Sentiment Tone: Positive
Core Brand Tags
加密货币交易所衍生品交易现货交易用户友好界面低交易费用
Language Variation Note: 中英文描述中,中文更强调了合规性对品牌信誉的提升。
PROPAGATION ENGINE · METHODOLOGY

Propagation Engine — Methodology

⚙ Sandtown Social Simulation Engine

Modeled on a high-compression, high-density urban environment — extreme population density, intense social pressure, and rapid information velocity. Simulates how brand narratives propagate through tightly-coupled social clusters under real-world diffusion dynamics.

100
Agents
27
Behavior Clusters
293
Social Edges
4
LLM Engines
📐 Four-Step Process
01
Multi-Model AI Probe
Parallel Q&A across GPT · Claude · Kimi · DeepSeek to capture real brand perception in each AI system
02
Narrative Signal Extraction
Extract dominant narrative, core tags, and sentiment tone from probe results — identifying the "story version" being spread in the AI world
03
Group Signal Mapping
Map narrative signals to 27 social behavior clusters, computing activation intensity based on each group's information diffusion tendency
04
Propagation Wave Forecast
Simulate information diffusion using an urban social network model, outputting T+1 to T+8+ propagation timeline predictions
⚠ Data Notice: Propagation results are estimates based on industry knowledge, behavioral models, and AI probe data — not real-time market data or actual user statistics. Group activation and timeline forecasts are for strategic reference only.
👇 What comes next?
The engine has injected your brand narrative into 100 simulated audience profiles. Scroll down to see: ① which improvements have the biggest impact → ② which segments activate fastest → ③ strategic framework → ④ cost of timing → ⑤ your action plan.
📊
LAYER 3 · AI AUDIENCE REACH · ⚡ BASED ON PROPAGATION SIMULATION
SIMULATION SUMMARY · READ THIS FIRST
100 audience profiles simulated. 31 are wavering — the key battleground. Tech Elite & Professionals show the highest receptivity to OKX's narrative (≥70%) — prioritize these. Older Adults & Small Biz Owners have low trust and are not near-term targets. Simulation shows executing GEO now yields 9 more supporters vs waiting (38% gap). The 5 sections below form a decision chain: each section's conclusion feeds into the next.
Narrative Outcome Forecast · How Will the Audience React?
⚡ Polarization risk 13%
Split: some become fans, others become opponents
🔥 Uncontrolled spread 4%
Risk of narrative being distorted or amplified negatively
✅ Narrative absorbed 45%
Audience understood and accepted the narrative
💨 Fades without impact 25%
Content reached audience but left no impression
❌ Systematic disengagement 13%
Audience collectively rejects the narrative
① EXPECTED IMPROVEMENTS AFTER GEO
Expected AI Visibility Improvements After GEO Execution
AI analyst forecast based on current diagnostics and recommendations
AI Trust
Now: 39/100 - Low credibility
After: Increase to 58/100 via API data validation
↑↑ Significant3-5周
Narrative
Now: 73/100 - Missing comparisons
After: Reach 85/100 with competitive benchmarks
↑↑ Significant4-6周
UX Coverage
Now: Insufficient depth analysis
After: Add 5+ detailed user experience metrics
↑↑↑ Breakthrough2-3周
GEO Reach
Now: 4 platforms planned
After: Expand to 6+ with Reddit/forum execution
↑ Moderate3-5周
⬇  Who exactly are these improvements for? → See ② Audience Funnel
② AUDIENCE FUNNEL
Which Audience Segments Are Most Receptive?
14 segments · AI Reach → Narrative Activation → Motivation → Action
SegmentAI ReachNarrative Act.MotivationAction
Tech Elite5
100%
79%
Med
Promote
🔥 Amplifier
Professionals6
100%
79%
Med
Promote
🔥 Amplifier
Business Elite3
93%
71%
Med
Promote
👀 Convertible
Community KOLs2
93%
70%
Med
Promote
👀 Convertible
Regulators4
92%
69%
Med
Promote
👀 Convertible
Arts & Culture3
92%
69%
Low
Promote
👀 Convertible
Office Middle Class12
90%
67%
Low
Promote
👀 Convertible
Tech Workers5
89%
66%
Low
Promote
👀 Convertible
Civil Society2
83%
59%
Low
Promote
👀 Convertible
Older Adults18
54%
26%
V.Low
Promote
⚠ Low Trust
Small Biz Owners9
53%
26%
V.Low
Passive
⚠ Low Trust
Service Workers7
52%
25%
V.Low
Promote
⚠ Low Trust
Young Adults12
46%
17%
V.Low
Promote
⚠ Low Trust
Informal Workers12
45%
17%
V.Low
Promote
⚠ Low Trust
⬇  Based on 14 segments above, RIDE answers 4 core strategic questions
③ RIDE STRATEGY FRAMEWORK
RIDE Framework · Four Core GEO Strategy Questions
Generated by AI analyst from propagation simulation data
R
Right audience?
Tech Elite & Professionals locked in (high reception). Business Elite, Community KOLs, Regulators wavering—need direct engagement on competitive advantages & UX details.
→ 2 solid bases, 3 at risk
I
Insight sharp?
Trust sits at 39/100—low. Blind spots reveal you're missing head-to-head exchange comparisons and user experience depth. Competitors likely filling this void.
→ Trust gap = opportunity
D
Deployment smart?
Four geo tactics hit right platforms (Weibo, Zhihu, 36Kr, Reddit). Case studies + comparison content + workflow guides directly address blind spots. Good channel fit.
→ Content-channel alignment solid
E
Expected impact?
Absorption dominates (45%), meaning audience will engage—your biggest risk is the 25% fade rate, suggesting weak narrative stickiness. Watch early Zhihu/36Kr metrics closely; if comparison content underperforms, your trust problem runs deeper than positioning.
→ Engagement likely, durability unclear
⬇  Now we know the audience and strategy — what's the cost of waiting? → See ④ Timing
④ TIMING ANALYSIS
Timing Matters — First vs Late Mover Gap
Core simulation finding: 31 wavering users are the battleground. Execute GEO now: convert 13 of them into supporters. Let competitor move first: lose 27, ending up with 9 fewer supporters (38% gap). Same users — different outcomes because of sequence alone.
⚡ First-Mover Path · You Act First
Now: 31 wavering
31 people undecided
After Rec ①②
Comparison content published; AI starts citing OKX. 7 shift from wavering to accepting
All recs live
Scene coverage expands fully. 6 more convert. Total: 24 supporting, 18 still neutral
Final supporters: 24
🚨 Late-Mover Path · Competitor Establishes AI Narrative First
Now: 31 wavering
31 wavering — same starting point
After competitor AI citation
Competitor cited frequently in OKX comparison queries. 20 wavering users' beliefs are now locked against us
After our GEO execution
Overwriting established beliefs costs 3x more. Even executing fully, only 4 recovered. Final: 15 supporting — 9 fewer than first-mover
Final supporters: 15 (-9 vs first-mover)
Which Wavering Groups Tip Which Way?
Key group analysis — which groups are easiest to activate when OKX acts first; which are hardest to recover when competitor moves first.
✅ Easiest to activate (first-mover)
These groups show ≥50% receptivity to OKX's narrative — the right GEO content tips them
Tech Elite79%
Narrative receptivity 79% · ~5/5 impacted
Professionals79%
Narrative receptivity 79% · ~6/6 impacted
Business Elite71%
Narrative receptivity 71% · ~3/3 impacted
Community KOLs70%
Narrative receptivity 70% · ~2/2 impacted
⚠️ Hardest to recover (late-mover)
These groups have low trust; once competitor occupies their AI mindset, intervention costs 3x+
Informal Workers17%
Narrative receptivity 17% · ~6/12 impacted
Young Adults17%
Narrative receptivity 17% · ~6/12 impacted
Service Workers25%
Narrative receptivity 25% · ~4/7 impacted
Small Biz Owners26%
Narrative receptivity 26% · ~5/9 impacted
⬇  The simulation is clear. Here's your prioritized action plan
⑤ ACTION ROADMAP
Action Priority + Tracking Metrics
What to do next · How to know GEO is working
Action Priority Sequence
P1
Launch comparative UX audit
vs 3 competitors
P2
Publish 5 platform comparison
across channels
P3
Deploy user feedback loop
refine messaging
Tracking Metrics · How to Know GEO Is Working
Comparison Engagement
Views/shares on vs posts
Weekly
UX Sentiment Score
Positive mentions in comments
Bi-weekly
Conversion Velocity
Traffic to signup from content
Weekly

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