AI Visibility Diagnosis Report
Gate
Keyword: crypto exchange | Competitor: Binance
61
AI Visibility Score
(0–100)
37
Discovery Score
Found even when users don't know you?
98
Brand Score
How AI describes you — sentiment-weighted
"Gate's AI visibility in 'crypto exchange' is Good, with a significant gap in '类型' scenarios"
Report Date: 2026-04-09 · Query Scenarios: 11 · Sources: GPT / Claude / Kimi + Tavily
T0 · BASELINE AWARENESS PROBE
AI First Impression of Gate
Before designing any query, we asked 4 AIs: "Do you know what Gate is?"
This is the brand's awareness baseline in the AI world — the foundation for all subsequent scenario probes.
4/4
LLMs That Know Brand
T0 Baseline Awareness
High
Overall Awareness Level
T0 Summary:四个LLM对Gate的整体认知水平为有一定认知。
EN: Gate is a digital asset trading platform that allows users to buy, sell, and trade a variety of cryptocurrencies. It provides features such as spot trading, futures trading, and va...
ZH: Gate是一种去中心化的数字资产交易平台，提供加密货币的交易和投资服务。它允许用户在安全的环境中买卖各种数字资产，并提供流动性和市场深度。
EN: Gate is a cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets. It provides services for spot trading, futures trading, margin trading, and sup...
ZH: Gate通常指Gate.io，是一个全球性的加密货币交易平台。它主要提供数字货币交易服务，用户可以在平台上买卖比特币、以太坊等各种加密货币，并提供现货交易、合约交易、理财等多种金融服务。
EN: GATE (Graduate Aptitude Test in Engineering) is an all-India examination that primarily assesses the comprehensive understanding of various undergraduate subjects in engineering, t...
ZH: Gate是一个去中心化的加密货币交易平台，它允许用户交易各种加密货币和代币。Gate的主要功能是提供一个安全、高效的交易环境，让用户能够进行加密货币的买卖和交换。此外，Gate还提供一些其他服务，如法币兑换、杠杆交易和质押等。
EN: Gate is a cryptocurrency exchange and blockchain ecosystem that provides trading services for a wide range of digital assets. It offers spot and futures trading, along with service...
ZH: Gate是一个多功能的区块链生态系统，提供数字资产管理和Web3服务，例如加密货币钱包、交易所以及NFT市场。它旨在为用户提供一站式的区块链金融解决方案。
EXECUTIVE SUMMARY
Executive Summary
3 Key Findings
- In 66 query scenarios, Gate appeared in 55% — above industry average
- EN LLM hit rate 54%, Non-EN LLM hit rate 54% — consistent across platforms
2 Urgent Actions
Ongoing: 持续监测竞品内容策略 (定期复查)
CHAPTER 1
Visibility Overview
61
AI Visibility Score (0–100)
55%
Query Hit Rate
Mentions / Total Queries
#1.0
Avg. Rank
Position when mentioned
Scenario Coverage
✓ 品牌认知✓ 品牌深度✗ 类型✗ 场景
CHAPTER 2
LLM Performance Breakdown
100%
LLM Consistency
Strong consensus across LLMs
54%
EN LLM Hit Rate
GPT / Claude
54%
Non-EN LLM Hit Rate
Kimi
🔍 Level 1 · Discovery
0% hit (0/8)
✗ Gap
When users don't know Gate, does AI proactively recommend it?
| Query Scenario | GPT-4o
EN | Kimi
Non-EN | DeepSeek
Non-EN | Claude Sonnet
EN |
|---|
类型
What is a cryptocurrency exchange? | ✗ | ✗ | ✗ | ✗ |
类型
What are digital asset trading platforms... | ✗ | ✗ | ✗ | ✗ |
🎯 Level 2 · Scenario
0% hit (0/12)
✗ Gap
When users solve specific problems, does Gate appear?
| Query Scenario | GPT-4o
EN | Kimi
Non-EN | DeepSeek
Non-EN | Claude Sonnet
EN |
|---|
场景
How to trade cryptocurrencies on an exch... | ✗ | ✗ | ✗ | ✗ |
场景
How to use leverage in cryptocurrency tr... | ✗ | ✗ | ✗ | ✗ |
场景
How to exchange fiat for cryptocurrency? | ✗ | ✗ | ✗ | ✗ |
🏷 Level 3 · Brand Awareness
100% hit (12/12)
⚡ First hit at this level
Users know Gate — does AI?
| Query Scenario | GPT-4o
EN | Kimi
Non-EN | DeepSeek
Non-EN | Claude Sonnet
EN |
|---|
品牌认知
What is Gate cryptocurrency exchange? | ✓ #1 | ✓ #1 | ✓ #1 | ✓ #1 |
品牌认知
Is Gate a safe cryptocurrency exchange? | ✓ | ✓ | ✓ | ✓ |
品牌认知
What features does Gate offer? | ✓ | ✓ | ✓ | ✓ |
🔬 Level 4 · Brand Depth
100% hit (12/12)
How deep is AI's knowledge of Gate's technical details and competitors?
| Query Scenario | GPT-4o
EN | Kimi
Non-EN | DeepSeek
Non-EN | Claude Sonnet
EN |
|---|
品牌深度
What trading features does Gate offer? | ✓ #1 | ✓ #1 | ✓ #1 | ✓ #1 |
品牌深度
How does Gate compare to Binance? | ✓ | ✓ | ✓ | ✓ |
品牌深度
What is the market depth of Gate? | ✓ | ✓ | ✓ | ✓ |
Representative descriptions of Gate by each LLM
"Gate.io and Binance are both popular cryptocurrency exchanges with key differences."
"Gate.io provides a variety of features including trading pairs and margin trading."
"Gate.io and Binance are top-tier exchanges with distinct strengths and weaknesses."
"Gate.io offers extensive trading options including spot, margin, and futures trading."
CHAPTER 3
User Decision Journey
At which stage of the buying journey does AI lose track of you?
💡 Awareness
50%
类型 · 场景 · 品牌认知 · 品牌深度 · 品牌深度 · 品牌认知 · 场景 · 类型
Sentiment Drift Detection
✓ Sentiment consistent across all stages — no trust gap detected
CHAPTER 4
Content Source Audit
42%
Authority-Weighted Coverage
Presence in high-authority sources
Coverage by Source Authority
| Source Type | Brand Mentions | Coverage |
|---|
| 顶级媒体 |
0/1 |
|
| 行业媒体 |
2/3 |
|
| 社区平台 |
0/1 |
|
| 普通来源 |
4/10 |
|
Backlink Audit (authority of sources that cite you)
| Domain | Authority Level | Recognition |
|---|
| coincub.com |
普通来源 |
✓ Widely Recognized |
| www.tradingview.com |
普通来源 |
✓ Widely Recognized |
| nftplazas.com |
普通来源 |
✓ Widely Recognized |
Top Cited Sources
| www.nerdwallet.com |
2 citations |
| www.quora.com |
1 citations |
| www.reddit.com |
1 citations |
| www.alchemy.com |
1 citations |
| www.forbes.com |
1 citations |
| coincub.com |
1 citations |
ACTION ROADMAP
Action Roadmap
持续监测竞品内容策略
当前曝光表现尚可，建议定期监测竞品的 AI 描述变化，及时调整内容策略。
Platform: 定期复查
⚡ Quick Wins — Start immediately
APPENDIX
Appendix · Raw Query Log
Methodology: 8 standard query types + Autosuggest long-tail expansion, tested on GPT-4o-mini / Claude Sonnet / Kimi, results parsed by GPT-4o-mini
| Scenario | Query | Mentioned | Sentiment |
|---|
| 类型 |
What is a cryptocurrency exchange?... |
✗ |
Not Mentioned |
| 场景 |
How to trade cryptocurrencies on an exchange?... |
✗ |
Not Mentioned |
| 品牌认知 |
What is Gate cryptocurrency exchange?... |
✓ #1 |
Positive |
| 品牌深度 |
What trading features does Gate offer?... |
✓ #1 |
Positive |
| 品牌深度 |
How does Gate compare to Binance?... |
✓ |
Neutral |
| 品牌认知 |
Is Gate a safe cryptocurrency exchange?... |
✓ |
Positive |
| 场景 |
How to use leverage in cryptocurrency trading?... |
✗ |
Not Mentioned |
| 类型 |
What are digital asset trading platforms?... |
✗ |
Not Mentioned |
| 品牌认知 |
What features does Gate offer?... |
✓ |
Positive |
| 品牌深度 |
What is the market depth of Gate?... |
✓ |
Neutral |
| 场景 |
How to exchange fiat for cryptocurrency?... |
✗ |
Not Mentioned |
⚓ Anchor AI Visibility System · Recommended monthly re-scan · Generated in —
PROPAGATION ENGINE · METHODOLOGY
Propagation Engine — Methodology
⚙ Sandtown Social Simulation Engine
Modeled on a high-compression, high-density urban environment —
extreme population density, intense social pressure, and rapid information velocity.
Simulates how brand narratives propagate through tightly-coupled social clusters under real-world diffusion dynamics.
📐 Four-Step Process
01
Multi-Model AI Probe
Parallel Q&A across GPT · Claude · Kimi · DeepSeek to capture real brand perception in each AI system
02
Narrative Signal Extraction
Extract dominant narrative, core tags, and sentiment tone from probe results — identifying the "story version" being spread in the AI world
03
Group Signal Mapping
Map narrative signals to 27 social behavior clusters, computing activation intensity based on each group's information diffusion tendency
04
Propagation Wave Forecast
Simulate information diffusion using an urban social network model, outputting T+1 to T+8+ propagation timeline predictions
⚠ Data Notice: Propagation results are estimates based on industry knowledge, behavioral models, and AI probe data — not real-time market data or actual user statistics. Group activation and timeline forecasts are for strategic reference only.
STEP 1 · NARRATIVE SNAPSHOT
AI Dominant Narrative
Aggregates responses from 4 LLMs to extract the "story version" of Gate most widely seen in the AI world.
Dominant Impression
“Gate.io被认为是一个安全且功能丰富的加密货币交易平台。”
quality trust innovation community
Narrative Tone
Opportunity
Sentiment
Positive
Narrative Consistency
85/100
Blind Spots:
用户对Gate.io的具体功能了解较少 缺乏对Gate.io与其他平台的比较
Language Variation: 中英文描述中，中文更强调Gate.io的用户友好性和多样性，而英文则更侧重于安全性和功能丰富性。
STEP 2 · AUDIENCE × GROUP ACTIVATION
Audience Resonance × Group Activation
Who does the narrative reach? Which social groups will carry the signal forward?
Left: signals received by cross-platform audiences. Right: corresponding group activation intensity.
📡 Top audiences by signal strength
Propagation Readiness: Not Propagable
ChatGPT英文用户
Neutral
寻找类似平台
加密货币投资者
Claude英文用户
Neutral
替代品
加密货币投资者
ChatGPT中文用户
Neutral
寻找类似平台
加密货币投资者
※ Showing top 3 audiences by signal strength
🔥 Sandtown Group Activation Top 8
STEP 3 · PROPAGATION TIMELINE
Propagation Timeline Forecast
The signal originates from trigger group 社区KOL and spreads along social network connections.
The following timeline is forecast using the Sandtown social graph.
⚡ Opinion Split Warning:
T+1~2
社区KOL 率先感知（数字覆盖 100%，沿社会网络向外扩散）
社区KOL
事务职中产
小自营业主
老年群体
›
T+3~5
信号经高信任连接扩散至第二圈层
基层服务劳工
专业知识层
›
›
T+8+
末端触达 / 数字覆盖低的群体最后接收
青年创业者
文化艺术界
科技精英
⚡ Natural Amplifiers
社区KOL
LAYER 3 · SANDTOWN
Sandtown Propagation Simulation